Job Description

Product Marketing Specialist An innovative Software as a Service (SaaS) platform, the first of its kind in South Africa, is seeking a resourceful, ambitious, and inventive marketing professional to join its team. The ideal candidate will possess a deep passion for marketing and an exceptional ability to think outside the box. The position will directly involve implementing marketing strategies and initiatives to achieve predetermined objectives and key performance indicators (KPIs) across various channels, including email, webinars, websites, and social media. Reason for vacancy: Resignation Reporting to: Head of Marketing Management level of role: This is not a management role. Working environment: Bustling, results-driven environment. Working hours: 07h00 to 16h00 or 07h30 to 16h30 Key deliverables

• Campaign development and execution: Plan, develop, and execute marketing campaigns across various channels such as email, webinars, website, and social media to meet predefined objectives and KPIs.
• Content creation and copywriting: Generate compelling and persuasive content for marketing collateral, including emails, websites, product sheets, and sales enablement collateral, to maintain brand consistency and resonate with the target audience.
• Event and webinar management: Coordinate marketing events such as trade shows, exhibitions, and webinars. Manage logistics, promotional materials, and related activities to ensure successful event execution.
• Brand management: Uphold brand identity guidelines and ensure consistent messaging across all channels. Contribute to brand development strategies and maintain brand integrity.
• Cross-functional collaboration: Work closely with internal teams (e.g., sales, product development) to align marketing initiatives with overall business objectives.
• Monitoring and reporting: Track and analyse the performance of marketing campaigns. Prepare comprehensive reports with insights, findings, and recommendations for optimisation.
• Website maintenance and optimisation: Ensure the website aligns with marketing strategies, remains updated with relevant content, and maintains optimal user experience. Regularly audit and optimise website performance, usability, and accessibility to improve the website's organic search visibility, keyword rankings, and overall search engine performance.
• Ad hoc tasks: Assist the Head of Marketing with event organisation, photography, and video editing if /when required.
• Social media management: Develop and execute social media strategies, including graphics, videos, and written content across relevant platforms (such as Facebook, LinkedIn, Instagram, etc.) to increase brand awareness, engagement, and audience growth.
• Email marketing campaigns: Develop, execute, and optimise campaigns targeting segmented audiences. Create engaging, persuasive email content, design visually appealing templates, and utilise marketing automation tools to nurture leads, drive engagement, and encourage conversions.

Technical knowledge, skills & abilities

• Solid hands-on experience with marketing campaigns and implementation, including social media management, content creation, email marketing, and marketing automation (e.g., HubSpot, Marketo, Mailchimp, Salesforce, Pardot, WordPress).
• Strong analytical skills to interpret data, derive insights and make data-driven decisions for campaign optimisation.
• Proficient in crafting compelling and persuasive content for various marketing collateral, adhering to brand voice and style.
• Ability to create visually appealing and engaging content.
• Ability to manage multiple projects simultaneously, prioritise tasks, and meet deadlines in a fast-paced environment.
• Strong collaboration and communication skills to work effectively with cross-functional teams and stakeholders.
• Willingness to stay updated with industry trends, emerging technologies, and best practices in marketing to bring innovative strategies to the team.

Behavioural, soft competencies & skills

• Creativity: Ability to think outside the box, generate innovative campaign ideas, and craft engaging content that resonates with the target audience. It is encouraged to demonstrate this in your application or cover note.
• Adaptability: Flexibility to adjust strategies in response to market trends, algorithm changes, or emerging technologies in the ever-evolving marketing landscape.
• Analytical thinking: Can analyse data, interpret metrics, draw insights, and make informed decisions to optimise marketing strategies and campaigns.
• Problem-solving skills: Aptitude to identify issues, troubleshoot problems, and develop practical solutions to overcome marketing challenges and optimise performance.
• Communication skills: Strong written and verbal communication skills to articulate ideas, collaborate effectively with teams, and convey marketing messages clearly to diverse audiences.
• Time management: Excellent organisational skills to manage multiple tasks, prioritise workload, and meet deadlines without compromising quality.
• Attention to detail: Ability to maintain accuracy in content creation, campaign execution, and data analysis to ensure high-quality outputs. You are encouraged to check your CV for this characteristic before applying.
• Team player: Collaborative attitude to work seamlessly within a team environment, share ideas, and contribute to the overall success of the marketing initiatives.
• Customer-centric focus: Understanding customer behaviour, needs, and preferences to tailor marketing strategies that resonate with the target audience and enhance customer experience.
• Resilience and perseverance: Ability to handle setbacks, learn from failures, and achieve marketing objectives despite challenges or obstacles.
• Leadership potential: Demonstrated leadership qualities, such as taking initiative, assuming responsibility, and guiding junior team members if required.

Education & qualifications

• Matric certificate
• Completed marketing or business degree. Final-year students will be considered based on work experience.
• Other internationally recognised marketing certifications will be advantageous.

Details of preferred experience

• Generalised marketing experience of 2-4 years, encompassing SEO, social media management, email marketing, marketing automation, design, website management, and content creation.

What would make the applicant successful in the role? The ideal candidate must possess strong teamwork skills and be willing to collaborate with colleagues. They should display exceptional problem-solving abilities and a results-oriented mindset, consistently striving for excellence. A relentless drive to surpass goals and targets and a belief in meritocracy is crucial. Additionally, the candidate must demonstrate a high level of attention to detail. Can name 3 Star Wars Characters. We are committed to employing based solely on MERIT, regardless of
Gender, religion, or race. For more information or any questions, contact Tamsin Jatho, tamsinj@surtech.co.za