Product Marketing Manager - MEA
Location: Johannesburg (Travel approx. 20%)
Department: Marketing
Reporting to: Product Marketing Director AMEA
Fuel Your Passion - Are you ready to lead product marketing efforts across the MEA region and drive the commercial success of innovative solutions? We're seeking a dynamic Product Marketing Manager to take ownership of our Convenience Retail, Fleet, and C&I verticals, working closely with global and regional teams to launch, position, and promote products that make a real impact.
What You'll Do
Own the product marketing strategy for your portfolio across the MEA region, aligning with global product teams to develop and implement commercialization roadmaps.
Define and deliver benefits-first product positioning and messaging that highlight our unique, differentiated solutions.
Lead the commercial launch of new products and solutions, collaborating with product, field marketing, and sales teams to plan and execute impactful launches.
Manage product lifecycle communications, including end-of-life transitions.
Be the go-to expert on market size, dynamics, competitor activities, customer personas, use cases, and value propositions for your portfolio.
Provide sales enablement tools and support to help the sales team achieve revenue goals and contribute to large bids or tenders with regional experts.
Represent the company publicly by conducting live demonstrations and engaging directly with partners and customers to gather valuable feedback.
Collaborate with regional field marketing to develop and execute detailed portfolio campaign plans across offline and online channels such as brochures, websites, PR, lead generation campaigns, expos, and conferences.
Build and maintain a relevant, actionable content library to support go-to-market efforts.
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