Job Description

Product Strategies



Defining the short, medium, and long-term vision, strategy, and roadmap for the company's Radio Frequency (RF) products.



Identify market needs and customer pain points via research and competitive analysis.



Understand customer needs through close contact with internal as well as external customers.



Create new products, product lines, and evaluate new ideas for market uptake potential.



Analyse Product Business cases (financial & strategic).



Communication of the above strategy to all the relevant internal and external stakeholders.



Technology Research



Research and analysis of current and emerging technologies that may impact the company's product lines and potential strategies.



Advise internal and external stakeholders regarding the impact of the product on the market.



Competitor Product, Market and Landscape Research



Research competitor products (strengths & weaknesses) and product comparisons (market, technical and pricing)



Translate the external landscape and product positioning into a strategy for the rest of the organization, internally.



Product Lifecycle Management



Develop internal and external product plans (roadmaps)



Collaborate with engineering and operations to design and launch new products or features.



Translate business requirements into technical specifications and user stories.



Defining of Manufacturer's Suggested Retail Price (MSRP) across the sales regions.



Monitor product performance (e.g. adoption, sales, technologies) and initiate improvements.



Manage product upgrades, end-of-life transitions.



Ensure compliance with regional and technology regulations.



Manage the introduction of new products.



Monitoring and creation of short-term and longer-term product sales/production strategies.



Marketing



Create product marketing communications objectives.



Create product presentations and marketing materials together with the marketing team.



Market new and evolved products to internal and external customers.



Provide inputs and steer the product strategy at trade shows, and online including social media and other forms of online marketing.



Product Training & Support



Provide product overview training to internal and external sales stakeholders.



Present Product webinars, workshops, seminars, etc.



Provide technical advice to customers and detailed responses that will reflect the company brand.



Provide technical inputs and responses to tenders (RFx) to present the products accordingly.



Administration and Reporting



General correspondence and administration completed accurately and timeously.



Email, inbox, and data managed timeously and effectively.



Professional image maintained in all communication.



All reporting and feedback requirements met, and reports completed accurately and timeously, according to company requirements.



Adheres to departmental processes and standard operating procedures



Supply statistics and information as requested.



B.Eng/BSc Engineering or Master's degree (advantageous).



RF, Electronics, or related experience (5 to 8 years).



Leadership experience (min 2 years).



Between 5 - 7 Years