Job Description

A global pharmaceutical company has an open vacancy for an OTC Product Manager. To be based in Cape Town or Johannesburg.

• Support the development and execution of marketing plans for assigned consumer health brands, in alignment with the overall portfolio and business strategy.
• Assist in planning and executing effective promotional activities to grow brand awareness and sales across relevant consumer channels.
• Collaborate with cross-functional teams and external partners to ensure the successful delivery of brand plans.
• Contribute to market and competitor analysis to identify insights and inform brand decisions.
• Monitor and manage the brand's budget in partnership with the OTC Marketing Manager.

KEY PERFORMANCE AREAS:

• Develop a long-term strategic plan for the relevant product portfolio, in collaboration with the Marketing Manager, using sound marketing principles and analysis tools
• Develop and implement an annual promotional plan, from the strategic plan, to achieve sales targets and to grow market share, through the sales cycle plan and other communication options.
• Execute omnichannel marketing initiatives, including digital, social, in-store, and pharmacy activations. Ensure timely delivery of assets and consistency across consumer and shopper channels.
• Build, strengthen, and leverage relationships with KOLs and professional societies, positioning the brand/s as a trusted leader in the category and expanding influence across key medical stakeholders.
• Own financial planning and budget control for brand marketing activities -- develop budgets, track performance, and ensure cost-effective deployment of resources in line with brand and business priorities.
• Support strategic expansion of the brand/s into Public Sector and Export Markets, collaborating with relevant teams to develop tailored market entry and growth strategies.
• Analyse and interpret external market data (IQVIA/IRI/internal reports), providing strategic insights on:

• Brand and market share performance
• Competitor behaviour and threats
• Growth opportunities and industry shifts
• Tactical responses and commercial implications
• Support the Innovation team in identifying NPD opportunities and preparing product briefs. Assist in lifecycle management tasks such as packaging updates, SKU rationalisation, and range extensions
• Act as the internal category expert, championing market insights and brand strategy across departments and leadership forums to guide decision-making.
• Contribute to monthly rolling unit forecasts for supply planning
• Monitor and report market intelligence, providing strategic recommendations to the business based on emerging trends and opportunities in market.
• Develop close relationships with external partners (manufacturers, advertising, digital, PR agencies) to ensure excellent execution from brief to delivery, meeting strategic goals, timelines, and budget expectations.

Qualification:

• Tertiary qualification in Marketing, Commerce, Business Science, or a related field.
• Minimum of 2-4 years' experience in a marketing or product management role, preferably within consumer healthcare, OTC, consumer or pharmaceutical sectors.
• Exposure to executing marketing plans and working with cross-functional teams.

Advantagoues:

• Experience working with consumer health brands or OTC products.
• Familiarity with IQVIA, IRI, or other market data tools.
• Understanding of Pharmacovigilance and Regulatory requirements in healthcare.
• Prior experience working on consumer health or OTC brands.
• Exposure to campaign execution across pharmacy, retail, or digital channels.
• Interest in developing knowledge of healthcare policy, public sector dynamics, or regional brand development
• Upholds professional and ethical standards

Candidates that meet the criteria may submit their applications via this portal or via vacancy link on www.mnarecruitment.com
Should you receive no feedback within 7 days, please accept your application as unsuccessful.

Skills Required