. This Product Manager role is specifically focused on auto electrical parts. The ideal candidate will have extensive experience managing the full product lifecycle of automotive electrical components, from planning to execution, including sourcing, pricing, marketing, and support. They should possess deep knowledge of the automotive aftermarket and be familiar with a wide range of electrical parts such as alternators, starters, ignition coils, voltage regulators, wiring harnesses, relays and fuses, battery cables and terminals, sensors, switches, lighting and electronic control units.
Key Performance Indicators (KPI):
Key responsibilities include determining product specifications, sourcing components locally and internationally, negotiating with suppliers, developing competitive pricing strategies, overseeing product development and testing, and coordinating with cross-functional teams. The candidate should also be capable of creating targeted marketing plans, supporting sales teams with technical product knowledge, managing customer feedback, and conducting market research to identify trends and opportunities for innovation.
Implement the long-term strategy of the product and create product road map
Prepare product documents including Market Requirement Documents and product use cases to drive product activity
Develop pricing strategies and product policies
Determine product packaging solutions
Negotiate with suppliers
Oversee product development
Manage and communicate with cross functional teams
Product Marketing
Develop product marketing plan and event campaigns to generate product awareness and plan product launch or road shows
Liaise with internal and external resources to promote product
Support sales and marketing with the necessary product knowledge and technical expertise conduct product presentations
Develop sales tools and sales training material
Provide input for marketing collateral development
Supply sales with latest research and marketing information
Implement marketing plan in conjunction with all departments
Drive ongoing improvement in sales and profitability
Customer and End-User Support
Manage product-related support, feedback and inquiries from users through customer and branch visits
Co-ordinate market research to track customer and end-user feedback
Monitor product inventory
Use market feedback to inform product refinements and ongoing development
Research and Analysis
Research and analyze market conditions
Identify key competitor and consumer trends
Articulate market requirements and opportunities
Identify opportunities for product innovation and product enhancements
Work with research regarding product development
Qualifications and Experience:
Diploma
Post graduate degree would be an advantage
Previous Auto electrical product management or related experience
Knowledge Skills and Abilities:
Independent, self -motivated and ability to solve problems
Computer literate in MS Office and advanced Excel
Strong communication and organizational skills
Purchasing and product management experience in the automotive aftermarket is a key requirement
Quantitative and business analysis skills
Knowledge of marketing principles and practices
Knowledge of business and management principles and practices
Project management skills
Presentation Skills
* Customer orientation
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