Job Description

Job Specification: Product General Manager

Position Overview:

WeBuyCars is looking to appoint a Product General Manager, whose primary role will involve assuming responsibility for and actively promoting the sales of insurance and tracking products.

There are 3 distribution channels:

• Finance & Insurance department, responsible for offering insurance products in conjunction with vehicle financing.
• Sales representatives who procure leads from clients making cash purchases for vehicles.
• Telesales: Outbound initiatives aimed at marketing insurance products after the sale of a vehicle.

The Product General Manager will be responsible for managing all 3 channels to maximise revenue generated from insurance products. Key Responsibilities:

• Product Strategy:

• Identify market trends, customer needs, and competitive intelligence to shape product development efforts.
• Define clear product roadmaps and prioritize features and enhancements based on market demands.

• Product maintenance:

• Ensure that our range of products are fit for purpose, market related and profitable.

• Sales Leadership:

• Set sales targets, KPIs, and performance metrics to drive revenue growth.
• Develop and implement effective sales strategies.
• Managing outsourced call centres and ensuring that SLAs are met, and targets are achieved.

• Marketing and Promotion:

• Business partner relationship management.
• Develop and maintain strong relationships with key distribution partners.

• Financial Management:

• Monitor and report on key financial metrics, such as revenue, expenses, and profitability.
• Identify opportunities to optimize costs and increase profitability.

• Compliance and Risk Management:

• Mitigate risks associated with insurance products and sales practices.
• Stay up to date with changes in insurance laws and regulations.

• Reporting and Analysis:

• Provide regular reports to senior management on the performance of insurance products and sales efforts.
• Conduct market research and analysis to identify growth opportunities and areas for improvement.

• Project management:

• Ranging from implementation of new software, processes or the roll-out of new products.

Requirements:

• Minimum Grade 12 plus relevant business, insurance or marketing tertiary qualification.
• Proven track record of at least 8 years of experience in a similar role.
• Partnership / Relationship skills - The ability to build strong relationships throughout the ranks (from our sales executives on the warehouse floors to the MDs and CEOs of our business partners).
• Communication skills - The ability to communicate effectively and appropriately at different levels of the organisation.
• Presentation skills - The ability to present and train groups with confidence, conviction and energy.
• Reporting skills - A solid understanding of numbers and intermediate to advanced Excel skills.
• Short Term Insurance experience - A good understanding of Short-Term Insurance products / experience in the Short-Term Insurance industry.
• Project management experience - The ability to lead a cross-functional project team ensuring that deadlines are met, and deliverables are produced on time.
• Trustworthy & Disciplined - The ability to work on your own and to manage and prioritise workload.
• A passion for sales
• Call Centre operational experience - An understanding of call centre operations namely campaign management, sales funnels, contact-ability, dialers, cross selling, client communication cycles, data management, reporting. (Advantageous).

Important to note:
You should possess the capability and readiness to travel and stay overnight. WeBuyCars operates 15 branches nationwide, and you will need to make visits to all branches during the year.

WeBuyCars