Job Description

Key Responsibilities:

• Develop, implement, and manage paid media campaigns across Google Ads, Facebook Ads, TikTok Ads, and email marketing platforms.
• Monitor and analyse campaign performance, making data-driven decisions to optimize ROI.
• Conduct keyword research, audience targeting, and competitor analysis to inform campaign strategies.
• Collaborate with the creative team to produce engaging ad creatives and copy that align with our brand and campaign goals.
• Manage budget allocation and bid strategies to maximize the effectiveness of ad spend.
• Create detailed reports on campaign performance, providing insights and recommendations for improvement.
• Stay up-to-date with the latest trends and best practices in digital marketing and paid media.
• Work closely with the broader marketing team to align paid media efforts with overall marketing strategies and objectives.
• Test new ad formats, platforms, and strategies to continuously improve campaign performance.

Hard Skills:

• Extensive knowledge of Facebook Business Manager - Ability to set up campaigns, run A/B tests, sync catalogues, navigate Advantage+, set up FB Pixel/Conversions API, set up events, custom conversions, re-targeting etc.
• Extensive knowledge of Google MCC - On boarding accounts, verifying accounts, adjusting bids, changing bid strategies, keyword research, PMAX campaigns, budget allocation, re-targeting etc.
• Extensive Knowledge of Google Merchant Centre and Facebook Commerce.
• Basic Knowledge of TikTok Business Manager - Ability to set up campaigns, run A/B tests, sync catalogues, set up conversions, set up events, custom conversions etc.
• Basic Knowledge of Klaviyo (or an alternative) - List management, segmentation, flow building etc.
• Configuring UTMs
• Generating, understanding and analysing reports

Beneficial Skills:

• Wordpress / Woocommerce / Shopify Experience
• SEO Experience
• Lead generation

Soft Skills: - MUST HAVE ALL * Candidate must be both analytical and creative in their approach.

• Candidate must be able to communicate effectively both within our team and with clients
• Candidate must be able to complete deliverables on time and meet client expectations/deadlines
• Candidate must be able to work effectively to deliver and meet client KPIs
• Candidate must have good problem-solving skills in understand when and how to pivot strategies, campaigns, targeting etc. to meet KPIs.

Requirements: - MUST HAVE ALL * At least 2 years of digital marketing experience

• Drivers license
• Bachelors degree
• Own transportation
• Some form of digital marketing certification (Google, Facebook, Udemy courses etc.)

Skills Required