Job Description

PPC/ SEO Marketing Specialist - Cape TownFull job descriptionPPC/SEO Marketing SpecialistCompany: Social Money Ltd (Trading as Somo Bridging, Dopple, and Payl8r)Location: Remote, Cape Town (Working for a UK based company)Contract Type: Full-timeAre you a driven and creative marketing professional with expertise in PPC and SEO? Social Money Ltd is looking for a talented PPC/SEO Marketing Specialist to join our dynamic team. Working across three innovative brands--Somo Bridging, Dopple, and Payl8r--you'll have the chance to shape impactful marketing campaigns and grow with a fast-paced, future-focused organisation.Key Responsibilities:PPC Campaign Creation & ManagementPlan, execute, and manage paid ad campaigns across Google Ads and Social Media Platforms (Facebook Ads Manager/LinkedIn Ads)Optimisation: Monitor performance and optimise campaigns using data-driven insights to maximize ROI.Trend Analysis: Stay ahead of industry trends and make informed decisions to enhance campaign strategies.Content Creation: Write compelling ad copy, proofread, and propose creative templates for adverts. A/B testing where appropriate.SEO Strategy & Implementation Conduct keyword research to guide content strategy and on-page optimisation. Optimise website structure, meta tags, and content for search engine visibility and ranking. Develop and execute link-building campaigns to improve domain authority. Stay up-to-date with the latest SEO trends, algorithm updates, and industry changes.Analytics & Reporting Use tools like Google Analytics and SEMrush to monitor website traffic, user behaviour, and campaign performance. Provide regular reports on SEO rankings and PPC campaign results, with actionable insights. Track and measure the success of both paid and organic strategies in achieving business goals.Account Management & Collaboration Build strong relationships with stakeholders, manage accounts, and identify opportunities for growth. Provide guidance on best practices for web design and development to enhance SEO.What We're Looking For:Proven experience managing Google Ads, Facebook Ads Manager and LinkedIn Ads including MCC accounts.A strong understanding of SEO principles and implementation techniques.Exceptional organisational skills and the ability to juggle multiple projects in a fast-paced environment.Analytical thinking with the ability to interpret data and translate it into effective strategies.Excellent communication skills for team collaboration and client interactions.Creativity and initiative to propose innovative ideas and solutions.Why Join Us?Work with a forward-thinking company on exciting and diverse projects across three dynamic brands.Be part of a collaborative, supportive, and growth-oriented team.If you're passionate about marketing and ready to make an impact, we want to hear from you!Job Type: Full-timePay: R15 000,00 - R21 000,00 per month

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