Job Description

Job Advert Summary

Are you a data-driven marketer who gets excited about turning clicks into customers? Syntech is seeking a motivated and meticulous Performance Marketing Specialist to own our paid advertising strategy across a diverse range of platforms.



As a Performance Marketing Specialist, you will play a critical role in driving customer acquisition and revenue growth. You will weave together data insights, strategic planning, & creative testing to optimise CPM, CPC, CPO, & other costs while maximising ROI. You'll deploy campaigns across an omnichannel landscape that includes paid socials, Google ads, B2B/B2C, ecommerce, & retail media across several core markets.



The role requires a balance of planning, iterative testing, diligent execution, partner management, data analysis, & reporting. You will work closely with the Marketing Campaign Manager & the rest of the marketing department. You will also work closely with the Retail Sales teams as well as our customers.



Your work will directly shape the success of Syntech's marketing efforts, helping to achieve strategic objectives while delivering measurable results. Additionally, this is a dynamic role with considerable growth potential. Take on complex new challenges, launch campaigns in brand new markets, implement integrated reporting dashboards, or develop innovative AI solutions to ensure that we, and therefore our products, are always one step ahead of the competition. Continuously scale your ability to deliver impactful performance results by taking advantage of the many opportunities for growth & development.


Why Syntech
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At Syntech, we're a forward-thinking, technology-driven company guided by our core values:

Appreciation of excellence

: Celebrate exceptional work & ideas.

Honourable candour

: Build trust with honesty, transparency, & accountability.

Thirst for learning

: Stay curious, embrace feedback, & continuously grow.

Commitment to innovation

: Drive change through constant, iterative improvement.




These principles shape our dynamic and collaborative culture, where creativity thrives, ideas are celebrated, & every voice makes an impact. We equip our team with cutting-edge tools like Monday.com, Make.com, & AI to drive transformative campaigns and stay ahead in an ever-evolving market.



As leaders in brand management, digital marketing, ecommerce, & retail solutions, we constantly evolve to remain at the forefront of innovation. If you thrive in a high-performance, fast-paced environment, love solving complex challenges, & are passionate about achieving exceptional results, Syntech is the place for you.

Minimum Requirements

Requirements


A minimum of 3+ years of experience in a paid media, performance marketing, or similar role. An undergraduate degree in marketing or a related field is preferred, but we welcome applicants with relevant certifications or equivalent professional experience. We recognise that there are diverse paths to expertise.
Skills


Experience managing campaigns across a variety of channels (Google ads, social media, & ideally retail media). Proven ability to drive ROI through data-driven insights and strong analytical skills. Expertise in managing multiple campaigns simultaneously, balancing stakeholders, deadlines, and budgets. Excellent communication skills and a talent for cross-functional collaboration. Familiarity with modern analytics, campaign management, & work management tools.
Personality traits


Results-oriented, highly organised, & a natural problem-solver. A proactive mindset, able to adjust strategies quickly based on performance data. Collaborative & team-focused, but able to work independently when required. Ability to adapt to new technologies and tools. Committed to ongoing learning & development.

Duties and Responsibilities

Advertising campaign planning, execution, & management


Lead the end-to-end planning, execution, and management of paid advertising campaigns across all channels, including retail media, Google ads, paid social, and our ecommerce platforms. Collaborate with management to ensure campaign strategies align with broader business objectives and brand positioning. Develop customer-centric strategies that meet consumers where they are, using search, social, behavioural, and brand signals to inform your approach. Craft compelling advertising copy, visuals, and video assets that resonate deeply with our target audience, using creative storytelling to command attention. Deploy creative, narrative storytelling techniques to command audience attention. Deploy, develop, or curate marketing assets for paid media within budget.
Data-driven analysis & performance optimisation


Track, measure, & optimise campaigns in real-time, using analytics to provide actionable insights to stakeholders. Prepare & present regular performance reports, clearly communicating key metrics, learnings, & areas for improvement. Utilise A/B testing, customer segmentation, & user journey analysis to continuously improve campaign effectiveness and drive efficiency. Conduct post-campaign analysis (POE & performance reports) to assess overall impact, applying key learnings to future initiatives.
Cross-functional collaboration & stakeholder management


Work proactively with the retail sales teams to drive reseller advertising campaigns with our key accounts. Collaborate closely with internal marketing, sales, and product teams to ensure campaigns are implemented effectively with clear communication and alignment. Regularly update stakeholders on campaign progress, challenges, and results, ensuring transparency and managing expectations. Manage relevant 3rd party suppliers, ensuring effective integration into ongoing advertising campaigns.
Innovation


Stay up-to-date on innovative disruptions in the tech and marketing industries (e.g., AI-driven search, new ad platforms) and champion their adoption within the marketing department. * Continuously seek out and motivate for new opportunities for professional growth and development.