Job Description

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Job Overview

Application Deadline:

28 December 2025

Job Location:

Johannesburg, Gauteng

Job Title:

Performance Marketing Analyst

Education Level:

Bachelors Degree

Job Level:

Intermediate

Minimum Experience:

3 - 5 Years

Performance Marketing Analyst required in Johannesburg.

Duties and Responsibilities:

Develop, implement, and optimise performance marketing campaigns across various channels. Analyse campaign data to identify trends, opportunities, and areas for improvement. Monitor key performance indicators (KPIs) and provide regular reports on campaign performance to the team. Conduct A/B testing and recommend optimisation strategies to improve campaign effectiveness. Utilise data visualisation tools to present insights and recommendations. Manage budgets effectively to achieve maximum results. Identify target audiences and tailor marketing strategies accordingly. Evaluate and recommend new tools or technologies to enhance campaign performance. Support the team in developing creative assets and messaging for campaigns. Ensure compliance with regulatory requirements and best practices in performance marketing. Stay updated on industry trends and best practices in performance marketing. Continuously track and analyze competitor activities to stay ahead in the market.

Essential skills & qualifications:

Bachelor's degree in Marketing, or a related field. Fully bilingual (English & Afrikaans) due to accounts you'll be managing. 2-5 years of performance marketing experience, focusing on digital channels. Proficiency in marketing analytics tools such as Google Analytics or Adobe Analytics. Experience with data visualisation tools like Tableau or Power BI is a plus. Excellent communication and presentation skills. Ability to thrive in a fast-paced, collaborative environment. * Must have own transport.