Integrate performance marketing efforts with CRM for lead scoring and segmentation.
Manage email marketing campaigns to enhance customer engagement and retention.
Collaboration & Strategy Development:
Collaborate closely with the Graphic Designer to create high-converting ad creatives.
Work closely with designers, copywriters, and developers to ensure cohesive marketing campaigns.
Stay updated with industry trends, algorithm changes, and new advertising technologies.
Develop and execute growth marketing strategies to drive customer acquisition and retention.
SKILL REQUIREMENTS:
Design Skills: Ability to collaborate effectively with a Graphic Designer to align creative concepts with marketing strategies.Content Management: Experience in managing and optimizing content for digital campaigns, including social media and email marketing.
Analytical Skills: Strong analytical skills with proficiency in tools such as Google Analytics 4 (GA4), Google Tag Manager (GTM), and social media insights.
Data Interpretation: Ability to interpret data and translate insights into actionable marketing strategies.
Knowledge of Tech Tools: Familiarity with the latest digital marketing tools and technologies, including CRM systems and marketing automation platforms.
People Skills: Excellent communication and collaboration skills to work effectively with cross-functional teams, including designers, developers, and copywriters.
Organizational Skills: Strong project management, multitasking, and decision-making skills.
Creativity and Metrics-Driven Mindset: Metrics-driven marketing mind with an eye for creativity and a strategic approach to performance optimization.
A/B Testing and Optimization: Experience with A/B testing, data analysis, and campaign optimization.
Written and Verbal Communication: Excellent written and verbal communication skills for conveying campaign insights and recommendations.
ATTRIBUTES:
Team player who collaborates effectively with designers and other stakeholders.
Data-driven mindset with a passion for digital marketing and performance optimization.
Proactive, self-motivated, and able to meet deadlines.
Positive attitude and commitment to contributing to company growth.
QUALIFICATIONS AND EXPERIENCE:
Bachelors Degree in Marketing, Digital Marketing, Business Administration, Communications, or a related field.
Minimum of 2-3 years experience in a Performance Marketing role or Digital Marketing position with a strong focus on Paid Media (PPC) and Digital Advertising.
Proven track record in managing and optimizing campaigns on platforms such as:
Google Ads
Meta (Facebook & Instagram) Ads
LinkedIn Ads
Experience with:
Google Analytics 4 (GA4) and Google Tag Manager (GTM)