Job Description

Performance Marketer
About the Role
We are a fast-growing, founder-led e-commerce brand looking for an entrepreneurial and highly analytical Full-Funnel Growth & Optimization Lead to take complete, end-to-end ownership of our digital marketing funnel.
This is a high-visibility, execution-oriented role where you will be responsible for scaling new customer acquisition by optimizing performance across our key channels: Meta Ads, Landing Pages, and Retention (Klaviyo). You won't just run campaigns; you will operate as a strategic partner, utilizing data and AI tools to drive measurable improvements in conversion rates, Average Order Value (AOV), and overall profitability.
We are building a globally distributed team and are highly open to exceptional candidates worldwide, particularly from the LATAM, South Africa (SA), and the Philippines (PH) regions.
What You'll Own: End-to-End Funnel Strategy & Execution
Performance Marketing & Creative Operations

• End-to-End Campaign Ownership: Own and execute the entire customer journey, from the initial ad impression through to post-purchase retention efforts.
• Creative Resource Management: Write clear, data-informed creative briefs and manage external resources (like designers) to transform concepts into high-performing, successful ad assets.
• Creative Eye: Possess a strong understanding of successful video components and an eye for compelling ad copy that drives clicks and conversions.
• Meta Ad Mastery: Oversee the execution and optimization of Meta Ads campaigns, ensuring ad mechanics and creative align with strategic goals.

Conversion Rate Optimization (CRO) & Page Experience

• Landing Page Optimization: Implement changes, updates, and build new page experiences using no-code page builders to maximize conversion rates after the ad click.
• A/B Testing Engineer: Operate with the precision of an engineer within testing frameworks, proposing, implementing, and rigorously analyzing A/B and multivariate tests across both ads and landing pages to generate consistent, scalable wins.
• Technical Execution: While no coding is required, a foundational understanding of web platforms or light coding experience is a plus to inform efficient page builder use and technical requirements.

Retention & Data Analytics

• Retention Loop: Own the post-acquisition strategy, utilizing Klaviyo (or similar platforms) to develop effective email/SMS campaigns and flows for retention and to re-engage customers who do not purchase immediately.
• Data-Informed Decisions: Analyze key performance data (AOV, profit, conversion metrics) and synthesize insights into actionable strategies that close the loop on informed decisions.
• Data Fluency: Must be highly proficient in Excel (e.g., pivot tables, advanced formulas) to manipulate and analyze marketing data, drawing conclusions without needing a dedicated Data Scientist.

What You Bring
Required Experience & Competencies

• Experience: 3+ years in performance or growth marketing, with mandatory experience in a D2C E-commerce or Shopify DTC environment.
• Platform Mastery: Mandatory hands-on experience with Klaviyo for email/SMS strategy and execution.
• Technical Mindset: Strong competency in A/B testing frameworks and funnel analysis.
• Execution Focus: Highly organized, resourceful, and execution-oriented--you get things done and own the outcome.
• Time Zone Overlap: Must be able to work effectively and collaborate with US-based founders, requiring at least 1-2 hours of daily overlap with Pacific Standard Time (PST) business hours.

Culture Fit & Bonus Points

• AI Curious: A forward-thinking mindset with a curiosity for utilizing AI and automation tools to streamline workflows and identify opportunities.
• Creative-Analytical Translator: A clear communicator who can translate technical performance data into actionable creative direction for designers and founders.
• Bonus: Experience with Shopify, Figma, or similar e-commerce/creative platforms.

Logistics & Compensation

• Schedule: Full-time, Monday-Friday, with required 1-2 hours overlap with PST hours.
• Location: Remote, globally distributed team (targeting LATAM/SA/PH).
• Benefits: Competitive compensation based on experience, a self-development budget, PTO (sick/vacation combined), and partial reimbursement for healthcare expenses.
• Interview Process: Will include interviews with founders after the recruiter interview

Skills Required