Pay Per Click (ppc) Specialist
Cape Town, Western Cape, South Africa
Job Description
How you'll role
As the PPC Specialist, you will be at the forefront of digital marketing efforts, shaping the future of small business finance. You'll own the paid search campaigns, collaborating with marketing, data, and sales teams to drive high-quality leads for innovative funding solutions. This role offers a significant degree of ownership, perfect for professionals who thrive in fast-paced environments and are eager to contribute substantially to the company's growth.
What you'll do
- Manage PPC campaigns, particularly on Google Ads, to drive performance gains
- Develop and test new strategies for paid campaigns weekly
- Collaborate with marketing, data, and sales teams to enhance lead generation
- Expert in performance analysis, bidding strategies, and optimal budget management
- Set up and manage conversion tracking systems effectively
- 3+ years' experience in managing PPC campaigns, focusing on Google Ads
- Proficiency in Google Analytics, Google Tag Manager, and CRM systems
- A strong understanding of performance analysis and budget optimization
- Experience with lead tracking systems is a plus
- Excellent communication and collaboration skills
- Bing, Meta, or LinkedIn advertising experience
- Experience with email marketing platforms (e.g., Klaviyo, Mailchimp, HubSpot) or video content creation
Skills Required
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Job Detail
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Job IdJD1522476
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IndustryNot mentioned
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Total Positions1
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Job Type:Full Time
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Salary:Not mentioned
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Employment StatusPermanent
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Job LocationCape Town, Western Cape, South Africa
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EducationNot mentioned