Job Description

Job Title: Paid Ads Manager
Location: South Africa
Working hours: 9am-6pm EST
Overview
We are seeking an experienced Paid Ads Manager to lead and scale paid acquisition across Meta and Google Ads. This role focuses on full-funnel performance, from prospecting to retargeting, with a strong emphasis on ROI, ROAS, and measurable growth.
Responsibilities

• Plan, execute, and optimize paid advertising campaigns across Meta (Facebook and Instagram) and Google Ads.
• Build and manage prospecting and retargeting campaigns to drive qualified leads and conversions.
• Own performance tracking and optimization across CPA, ROI, ROAS, and other key metrics.
• Manage monthly ad budgets ranging from $30,000 to $40,000 USD, ensuring efficient allocation and spend.
• Develop and guide paid ads creative strategy, including briefing creative teams and testing new concepts.
• Continuously optimize funnels, including landing pages, audiences, offers, and conversion paths.
• Implement accurate tracking, attribution, and reporting using HubSpot.
• Create and maintain performance dashboards and reports in Looker Studio.
• Communicate performance insights, learnings, and recommendations to stakeholders.
• Stay up to date with platform changes, best practices, and emerging paid media trends.
• Test new channels including X, LinkedIn, TikTok, YouTube, Reddit, and Snap.

Requirements

• Proven experience managing Meta and Google Ads campaigns at scale.
• Strong experience with both prospecting and retargeting strategies.
• Demonstrated ability to measure, analyze, and improve ROI and ROAS.
• Experience managing monthly paid media budgets of $30,000 to $40,000 USD.
• Hands-on experience with HubSpot for lead tracking, attribution, and funnel reporting.
• Experience building and maintaining reports and dashboards in Looker Studio.
• Strong understanding of paid ads creative testing and optimization.
• Experience optimizing marketing funnels and improving conversion rates.
• Highly analytical, performance-driven mindset with strong communication skills.

• Experience with B2B lead-generation funnels.
• Experience with Google Analytics and the GA4 suite of tools.
• Familiarity with CRO tools, landing page builders, and A/B testing best practices.
• Experience collaborating closely with sales and revenue teams.

What We Offer

• Ownership of high-impact paid acquisition channels.
• The opportunity to manage meaningful budgets and drive measurable revenue growth.
• A results-focused, collaborative team with room to test, learn, and scale.
• A fully remote environment.
• Team resources including web designers and developers, graphic designers, video editors, copywriters, and more in house.
• An established sales team and sales process. We already have product/market fit. You are not going from 0-1.

Skills Required