Paid Media Specialist
Stellenbosch, Western Cape, South Africa
Job Description
Job Summary REQUIREMENTS
- Minimum 5 years of experience in an agency role focused on Paid Ads or Performance Marketing
- Google Ads Certified, with advanced knowledge of Google Tag Manager (GTM), GA4, and campaign optimization
- Strong technical confidence and proven ability to work independently
- Excellent communication skills, with the ability to clearly interpret data and strategic insights
- Self-managed, focused, and highly structured in approach to work
- Track record of long-term commitment in previous roles
- Genuine passion for travel, nature, and Africa's tourism industry
- Effectively manage workload capacity, prioritizing tasks and meeting deadlines in a with creative and strategy teams to align performance marketing with brand storytelling and campaign objectives
- Set up and manage tracking and analytics using Google Tag Manager (GTM), Google Analytics 4 (GA4), and UTM parameters to ensure accurate, actionable insights
- Design, implement, and optimize paid advertising campaigns across Google Ads, YouTube, Meta, TikTok, and display networks
- Build and interpret KPI dashboards to support data-driven decisions, continuous A/B testing, and ongoing ROI improvements
- Support marketing automation, including CRM trigger workflows and Mailchimp email sequences
- Deliver clear, transparent reporting and maintain consistent accountability throughout campaign cycles
- Fast-paced environment
Join us on SOCIAL MEDIA or visit our WEBSITE for more information. See links below.
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Job Detail
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Job IdJD1564808
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IndustryNot mentioned
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Total Positions1
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Job Type:Full Time
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Salary:Not mentioned
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Employment StatusPermanent
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Job LocationStellenbosch, Western Cape, South Africa
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EducationNot mentioned