Job Description

Closing Date 2025/10/06
Reference Number EDU250926-1
Job Title Paid Media Specialist
Job Type Permanent
Campus National
Department Marketing
Number of Positions 1
Location - Town / City National
Location - Province National
Location - Country South Africa
Minimum Education Level Bachelors Degree | Advanced Diploma
Job Category Marketing
Job Advert Summary
Eduvos is looking to employ a Paid Media Specialist on a permanent basis at any of our National campuses.
Type of role:
Permanent
Purpose of the role:
The purpose of this role is to advertise and optimise search engine platforms or social media platforms in order to reach target audiences; to implement and optimise paid advertising campaigns in order to increase brand visibility, drive targeted traffic, and achieve marketing objectives.
Minimum Requirements
Minimum qualifications required:

• Relevant Bachelor's degree in Marketing or a related field. Certification in paid media will be advantageous.

Minimum experience required:
Social Media

• Three to five years' experience in a social media / paid media role
• Proven successful campaigns in the higher education/youth market will be advantageous

Google

• Three to five years' experience in a search engine platforms (primary Google)
• Proven successful campaigns in the higher education/youth market will be advantageous

Duties and Responsibilities
Responsibilities:
As the Paid Media Specialist you will be primarily responsible for the following:
Research

• Platform analytics (produce ranking lists and formulate briefs for design team)
• Competitor analysis per block
• Market trend analysis and positioning (annual and monthly calendar)

Campaign design based on assets received

• Upload marketing assets on paid media platforms
• Define, and implement/create a target market around planned marketing campaigns
• Manage campaign spend based on advert performance
• Keyword research and optimization (Google only)

Reporting
Functional and Behavioural Competencies
Functional competencies:

• Well-developed writing and editing skills
• Campaign management skills
• PowerBI skills
• Platform proficiency (Facebook and Instagram (using Facebook Ads Manager), Twitter, LinkedIn & YouTube.) for Google proficiency includes search engines such as Google and Bing
• Analytical skills (GA4, Looker Studio, PowerBI)
• Trend awareness and analysis
• Good understanding of campaign budgeting to optimise spend across multiple chanlles
• Depth of search engine optimisation (SEO) and search engine marketing management (SEM) knowledge (Google only)
• Basic understanding of GEO (Generative Engine Optimisation)

Behavioural competencies:

• Initiative and responsibility
• Constructive teamwork
• Effective communication (verbal and written)
• Analysis and judgment / problem solving
• Innovation and change
• Systematic approach (planning and organising)
• Continuous learning

Skills Required