Job Description

Role: Paid Media & SEO Specialist
Priority Location: South Africa
Working Hours: 8AM - 5PM (Mon - Fri) MST
Salary Range: $1500 - $1900 USD per month (The final offer is at the client's discretion and depends on the candidate's interview result, skills, and experience.)
Type of contract: Independent Contractor
Type of job: Remote
About the Company:
Our Client is a growing paid media and digital advertising consultancy that primarily supports creative agencies and small-to-mid-market clients. We act as an extension of our partners' teams, owning execution across paid media while collaborating closely on strategy, creative direction, and reporting.
As the business grows, we're looking to bring on a Paid Media Specialist who can take ownership of day-to-day campaign execution and optimization, allowing the founder to focus on strategy, client relationships, and growth.
This role is ideal for someone who enjoys hands-on platform work, thrives in a collaborative environment, and wants to grow alongside a boutique agency.
About the Role:
You will be responsible for managing, optimizing, and reporting on paid media campaigns, primarily across Google Ads and Meta (Facebook/Instagram). You'll work closely with the founder, who will continue to provide strategic direction, oversight, and feedback.
This is a dedicated, long-term role with room to grow as the paid media function and client base expand.
Key Responsibilities:

• Manage and optimize paid media campaigns across Google Ads and Meta
• Build, launch, monitor, and optimize campaigns for small-to-mid-market clients
• Handle keyword research, audience targeting, bid management, and budget pacing
• Monitor performance daily and make proactive optimization decisions
• Prepare clear, concise performance reports and dashboards
• Collaborate with creative agencies and internal partners on creative recommendations
• Implement testing plans (ad copy, audiences, creatives, landing pages)
• Support retargeting, YouTube, and basic programmatic or display efforts where applicable
• Assist with light SEO support or AI-assisted SEO workflows (nice to have, not core)
• Learn and expand into additional platforms over time (e.g. LinkedIn, TikTok, Pinterest)

What We're Looking For:

• 2-3 years of hands-on experience managing Google Ads and/or Meta campaigns
• Excellent experience working with paid searches
• Comfortable executing campaigns with guidance rather than owning strategy alone
• Strong English communication skills (written and verbal)
• Detail-oriented, organized, and reliable
• Comfortable working inside shared tools (Slack, Google Drive, reporting platforms)
• Curious and eager to learn new platforms, tools, and workflows
• Comfortable working with AI-assisted tools for reporting, SEO, or optimization
• Experience in an agency or multi-client environment is a plus

Preferred (Not Required)

• Exposure to additional platforms (YouTube, programmatic, LinkedIn, TikTok, Pinterest)
• Basic SEO knowledge or experience working with SEO tools
• Experience collaborating with creative agencies
• Light client-facing experience (agency-to-agency communication)

Working Style and Expectations:

• You will not be "on an island" -- this is a collaborative role with clear guidance
• The founder remains involved in strategy and direction
• Flexibility in working hours; strong alignment with US business hours preferred
• Long-term mindset -- this role is designed to grow with the business

Skills Required