Job Description

We're looking for a Link Building Manager who's ready to take ownership of our off-page SEO operations and lead a growing team of talented link builders. This role blends strategy, leadership, and hands-on SEO work. You'll shape and execute link-building strategies across multiple client accounts while ensuring operational excellence and continuous improvement.
What You'll Be Doing

• Lead and manage a team of freelance and full-time link builders & virtual assistants
• Own and improve our link-building strategy to grow organic visibility and rankings
• Coordinate with SEO & Content teams to align campaigns with on-page efforts
• Approve and QA link prospects to ensure quality and relevance
• Set, track, and review monthly KPIs for link acquisition and performance
• Train, guide, and motivate your team to reach targets and maintain excellence
• Analyze backlink data to identify trends, issues, and growth opportunities
• Research and test new link-building techniques -- from digital PR to niche edits
• Maintain strong relationships with webmasters, bloggers, and partners
• Develop and refine SOPs for scalability, consistency, and efficiency
• Report results and insights to management with clarity and accuracy

About You

• 2 years of experience in link building or off-page SEO (agency experience preferred)
• 1+ year in a team lead or management role within SEO or digital marketing (Igaming Niche)
• Deep understanding of backlink strategy, quality metrics, and anchor text optimization
• Confident using Ahrefs, SEMrush, Google Search Console, Screaming Frog, and Pitchbox
• Comfortable analyzing data and turning insights into actionable strategy
• Excellent written English; persuasive communication and outreach skills
• Strong organizational and project management skills -- you love structure
• Growth mindset -- resourceful, proactive, and solution-oriented
• Tech-savvy with experience using Google Sheets, Notion, or Airtable
• Stable internet connection and willingness to use time-tracking software

What Success Looks Like

• Consistent delivery of high-quality, relevant links each month
• A well-trained, high-performing link-building team
• Improved client backlink profiles and measurable ranking growth
• Streamlined systems and SOPs that enhance efficiency
• Collaboration and communication across SEO, content, and management

Why You'll Love Working With Us

• 100% Remote - work from anywhere
• Flexible hours - results matter more than the clock
• Paid time off (for permanent employees)

Skills Required