We are seeking an experienced and results-driven Sales & Marketing Manager to lead brand development, marketing initiatives, and field sales operations within the agricultural feed industry. This role requires a dynamic leader with a passion for agriculture, capable of driving both strategic marketing and high-performance sales execution
The successful candidate will inspire and guide a team of regional sales agents, foster strong customer relationships, and ensure that marketing strategies directly support business growth in the competitive animal feed sector
Duties & Responsibilities
Lead, coach, and manage a team of field-based sales agents across multiple regions
Set and monitor performance targets, including sales volume, market growth, and new customer acquisition
Conduct regular field visits, team meetings, and one-on-one performance sessions
Review and approve sales reports, ensuring accuracy and alignment with business goals
Identify new business opportunities, strategic accounts, and regional growth priorities
Ensure consistent messaging, pricing, and branding within the sales function
Develop and execute a comprehensive marketing strategy in line with business objectives
Oversee product branding, packaging, and marketing materials
Manage product launches, campaigns, and regional sales support initiatives
Engage with customers at a senior level to resolve escalations and build strong partnerships
Represent the company at farmer's days, trade shows, and industry events
Collaborate with Technical, Operations, and Procurement teams to align supply chain, product forecasting, and customer demand
Provide training for both sales agents and customers on technical and product-related topics
Manage the marketing and sales budget, monitoring ROI on campaigns
Prepare monthly management reports with performance insights and recommendations
Analyse market trends, customer data, and competitor activities to inform strategy
Skills Required
Exceptional leadership and team management capabilities
BSc (Agric) Animal Science or related qualification
In-depth knowledge of animal nutrition and the animal feed industry
Minimum of 5 years' experience in a marketing or sales leadership role, preferably within agriculture or animal feed
Proven experience in managing and developing sales teams
Proficient in MS Office Suite (Excel, PowerPoint, Word)
Fluent in Afrikaans and English
Strong communication, coaching, and presentation skills
Analytical and data-driven decision-making approach
Customer-centric mindset with excellent relationship-building skills
Deep understanding of agricultural markets, particularly livestock and feed producers * Should you meet the required skills please respond to this advert
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