Job Description

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National Marketing Manager: Beauty Salon Industry
Cape Town, South Africa | Full-time
Salary on offer: R30 000 - R35 000 subject to experience
Are you a dynamic, creative, and results-driven marketing professional with a passion for beauty and wellness? We're looking for an experienced National Marketing Manager to lead and elevate the marketing function of a rapidly expanding network of premium beauty salons across South Africa.
About the Role:
As our National Marketing Manager, you will be the strategic driver behind our brand presence, overseeing marketing campaigns, social media content, seasonal launches, and store openings across multiple salon locations. You'll manage a small team (2 people currently), a content creator and a marketing assistant. You will need to ensure consistent, compelling messaging that connects with our clients on every level.
This is a fast-paced, hands-on role that calls for an agile thinker who can forecast trends, plan campaigns across various platforms, and deliver high-impact marketing with flair.
Key Responsibilities:

• Develop and implement national marketing strategies aligned with brand objectives and business growth.
• Lead the creative execution of marketing campaigns across digital, in-store, and print platforms.
• Oversee social media content and scheduling across multiple salon brands and locations.
• Manage and mentor content creators and the marketing assistant, driving a collaborative and high-performing team culture.
• Conduct market research to identify trends, seasonal shifts, and customer behaviour insights.
• Plan and execute new store launches, promotional campaigns, and product activations.
• Track marketing performance, report on ROI, and adjust strategies accordingly.
• Maintain and manage the annual marketing budget effectively.
• Build strong relationships with internal stakeholders, suppliers, and industry influencers.
• Travel nationally to ensure brand consistency and support store marketing rollouts.

Requirements:

• 5+ years' experience in marketing management, preferably in the beauty or retail sector
• Strong understanding of digital marketing, social media strategy, and campaign execution.
• Proven ability to lead creative direction and content development.
• Excellent planning, forecasting, and analytical skills.
• Highly organised with the ability to manage multiple projects simultaneously.
• Confident, proactive, and able to work independently and collaboratively.
• A strong eye for design, trends, and consumer engagement in the beauty space.
• Own vehicle and valid driver's license required.
• Willingness to travel nationally as required.

Why Join Us?
You'll be part of a vibrant, fashion-forward company that celebrates individuality, creativity, and excellence. This is more than a job, it's an opportunity to shape the voice and vision of a growing brand in a trend-driven industry that's all about confidence and transformation. We are no longer accepting applications for this ad. Contact us for more details.