Job Description

, a division of takealot.com, is looking for a highly talented Head of Paid Media to join our team in Cape Town.

We are a young, dynamic, hyper growth company looking for smart, creative, hard-working people with integrity to join us!

Think you've been challenged before? Think again!

• Scale: Show the millions of Mr D customers what you can do
• Learn: We work with the best of the best, and then some.
• Grow: Expand your career in the fast-growing Takealot Group: takealot.com, Superbalist.com and Mr D. We like to promote from within: Here's your chance.

This role reports to the Chief Marketing Officer for Mr D.

Your responsibilities will include the following:

• Manage and grow the in-house Paid performance team.
• Manage and optimise a large, multi-million Rand Paid Media marketing budget across various channels to meet Business KPIs.
• Managing all Paid Channels to drive high converting traffic that drives revenue to all platforms (Desktop Web, Mobi Web, and Android, iOS & HMS Apps).
• Develop & Implement overall Paid Media and Mobile App Acquisition strategy, annual goals, KPIs, reporting needs, and working cross-functionally across stakeholders including Brand, BI, Retail and Product teams
• Ownership of all channel tracking and briefing in any new marketing integration requirements from the Product team.
• Liaising with the Brand team to drive Mr. D brand awareness and assist in keeping Mr. D top of mind.
• Daily, weekly & monthly operational, and management reporting on all Paid Media and Marketing Channels.
• Developing and maintaining strong relationships with Paid Channels success teams to effectively and efficiently meet acquisition and retention growth whilst supporting the company growth needs.
• Monitoring all Paid Channels to analyse results, deep-dive performance problems, recommending solutions, implementing solutions, and ultimately monitoring problems to correction.
• Profiling, identifying and testing new potential Paid Channels.
• Own all tracking and analytics of Paid Channels whilst assisting other channel managers where possible.
• Assist with overall Reporting strategy requirements including Google Analytics and MMPs
• Audience management to effectively target new users and high value returning users (Platform based audiences & owned back-end data)

Attributes required:

• Highly Analytical
• Attention to detail
• Excellent communication skills, both written and spoken
• Organised, ability to prioritise
• Solutions-oriented, can-do attitude; self-motivated
• Comfortable with learning and adapting to new systems

Qualifications and Experience:

• A tertiary degree is required preferably within Marketing, Statistics, Mathematics or Computer Science
• 6 - 8 years' experience in PPC positions
• Experience managing a high-performing team
• Experience on the following platforms

• :Extensive Google Ads Experience (Required)
• Google Search
• Google Shopping
• GDN (Prospecting & Remarketing)
• Youtube
• Google Merchant Centre (GMC) (Required)
• Google Analytics (Required)
• App Advertising - Acquisition & Retention (Required)
• Facebook Business Manager (Required)
• Facebook/Instagram Ads (Required)Tiktok Ads (Required)
• The GMP Suite including SA360 & DV360 (Beneficial)
• GTM (Beneficial)
• Looker Studio (Beneficial)
• AppsFlyer or Adjust or any mobile measurement and attribution tool (Beneficial)
• Managing Dynamic Remarketing Partners (Criteo, RTB House, etc)
• Strong Programmatic Buying experience
• 2-3 years' experience in the Acquisition & Retention of App Users
• Managing App Partners
• App Analytics
• Understand the mobile customer and their buying behaviour.
• Managing mobile/app marketing budget and initiatives across channels.

We're looking for people who:

• are decisive
• are continuously learning & improving
• think big
• are proactive
• obsess about the customer and the customer experience
• are accountable
• collaborate
• are trustworthy, approachable and open minded
• simplify processes and solve complexity
• diverse and inclusive

Let's talk about life @ Mr D

• The power is in your hands: We offer a market-related, Total Remuneration Package which allows full flexibility according to your needs. Go on, be the master of your own destiny.
• No doors: We aren't fans of stuffy offices or siloed work environments. See someone you like? High five, collab and make something great.
• Online Learning: Share ideas and grow with global industry leaders who are all just a Slack message away. Love to learn? Up-skill with free access to courses on MyAcademy and more.
• Good times: Get to know the other extraordinary minds in the takealot group during regular social events and out-of-office activities (think hikes, think mini golf, think good times).
• Birthday leave: Cake Day all the way. Enjoy your day off - you deserve it.
• Help when you need it most: Confidential counselling, legal support and financial guidance, for free, anytime, anywhere.
• Free parking: No more 5km fun runs to your desk (unless you want to).

Like what you see?

If you meet the above you are an Extraordinary Mind. Apply today!!

Mr D is an Equal Opportunity Employer. Applicants from previously disadvantaged groups and people with disabilities will be given preference

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Managing mobile/app marketing budget and initiatives across channels

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