Gathers, structures, and analyses quantitative market data (including competition) and companyxe2x80x99s past market penetration
Explains and justifies market evolution, performance and forecasts against the strategy and objectives, connecting data evolutions, observations, and insights
Recommends marketing corrective actions for short and/or long term
Builds and regularly updates short term (
18 months) and/or long term ( 18 months) market forecasts * Supports the building of short term and/or long-term sales forecasts
Quantifies new business opportunities and formalize recommendations to stakeholders
Identifies mid/long term market threats, opportunities and market trends
Formalizes needs to constantly improve the automation of data collection, processing, consulting and dashboarding, as well as market forecasts modeling
Carries out adhoc analysis of a market segment or opportunity
KEY EXPERIENCES IN:
Developing, implementing, and using tools for tracking the on-going changes in the market (Digital Culture)
Doing various quantitative analysis (Analytical thinking, Data Mining and Analysis)
Presenting reports to senior levels (Data visualization and Presentation)
Building clear and synthetic stories from data and providing guidance on key decisions (Data visualization and Presentation)
Mastering tools such as Excel, PowerBi, Microstrategy (KBI), and Dashboards (Digital Culture)
Dealing with the defined industry and business issues (Market Intelligence)