Job Description

Craft a brand as beautifully as the spaces it lives in! We have a dazzling, on-site opportunity for a strategic and creative Mid-Weight Marketing Manager at an established, premium company working in the interiors and architecture sector in Cape Town's Paarden Eiland.This isn't just a marketing role - it's a chance to steer the next chapter of a respected, premium, legacy interiors and architecture brand that's continuously evolving. With a reputation for quality, service, and carefully curated products, this business sits at the intersection of design and desire; and now it needs a marketing leader who can shape that story across regions, channels and audiences - with determination and grace.You'll work directly with senior leadership, have the autonomy to shape marketing strategy, and play a pivotal role in the ongoing evolution of the business. As Marketing Manager, you'll be the engine behind the brand's visibility in Cape Town and Johannesburg - driving awareness, boosting showroom footfall, and generating consumer sales leads with smart, multi-layered strategies. But it's not just about big ideas; it's about grounded leadership.You'll bring EQ, clarity and momentum to a small, passionate team, earning trust and building structure in a space where collaboration and communication are key. You'll work across a diverse range of channels - from digital and social to showroom activations and large-scale sales events.This is a hands-on, high-impact role that offers the rare opportunity to steer not only campaigns, but the brand itself. From seasonal activations to ongoing digital refinement, you'll have real influence over how the company shows up in the market. And how customers experience it, online and off.If you can manage competing expectations, have the practical know-how to get things done, and the leadership to build on the foundation already laid, this role is for you.It's a role for a strategic builder of momentum. A team motivator. And a creative problem-solver who can roll up their sleeves, rally stakeholders, and deliver results. Apply today!ResponsibilitiesStrategic Marketing Leadership

• Refine and drive the company's brand strategy to position the business as the premium choice for tiles and slab surfaces.
• Lead the development and execution of multichannel marketing strategies (digital, traditional, in-store).
• Use market research and data to continuously refine messaging, campaigns, and audience targeting.

Brand Development

• Manage and evolve the corporate identity and brand architecture.
• Ensure consistency in tone, messaging, and visual identity across all touchpoints.

Campaign Planning & Execution

• Plan, execute, and analyse brand and product campaigns aimed at trade and consumer audiences.
• Collaborate with sales and showroom teams to align marketing activities with business objectives.
• Own the bi-annual Clearance Sale marketing strategy - from creative direction to performance tracking.

Digital & Content Marketing

• Oversee the company's digital presence, including website content, social media platforms, and email marketing.
• Manage the execution of paid media campaigns in partnership with an external digital agency.
• Monitor and report on KPIs for digital performance and showroom traffic.

Team & Agency Management

• Lead, mentor, and develop a small in-house team (designer and marketing coordinator).
• Manage external agencies across creative, advertising, digital, and communications functions where required.
• Develop clear briefs and ensure on-time, on-brand execution.

Budget & Analytics

• Track and report on key marketing metrics, adjusting strategy where necessary based on performance.

RequirementsThe successful candidate must have/be:

• Degree or diploma in Marketing, Communications, or related field.
• 5+ years of experience in a strategic marketing role.
• Experience in retail, interiors, or design-oriented sectors or high-consideration purchase environment (e.g. interiors, retail, architecture, or property) will be advantageous.
• Proven experience leading brand repositioning, multichannel campaigns, and digital strategy.
• Strong analytical and project management skills.
• Excellent communication and leadership skills.
• Social Pilot, Mailchimp, Canva, Meta Ads Manager experience
• Microsoft Office, Microsoft Teams experience
• Google Business Suite (incl. Google Analytics) experience
• Practical, strong EQ
• Strategic and adaptable: You understand the big picture but are hands-on enough to navigate the daily complexities of working in a legacy business with evolving systems and structures.
• Patient yet persistent: You have the resilience to see projects through despite internal challenges and the tenacity to move initiatives forward with care and consistency.
• A modern, insight-led marketer: You bring fresh thinking, current best marketing practices, and strong instincts for engaging both consumer and trade audiences.
• A clear communicator and influencer: You can confidently present and defend marketing strategies, influence decision-making, and rally internal stakeholders behind campaigns.
• Highly organised and execution-focused: You know how to translate strategy into action, and can juggle multiple campaigns, deadlines, team members and colleagues without losing momentum.
• Experience-driven: You have a strong background in both traditional and digital marketing.

If you don't have the relevant experience required for this role, please consider your application unsuccessful.City: Cape TownLevel of Expertise: MidRemuneration: NegotiableConsultant: VivReference Number: #Viv3098