Job Description

About the job Mid Social Copywriter
Social.Lab is where creative excellence meets digital performances
We're a modern creative agency in every sense with a culture of curiosity, exploration and growth. We want to do more, to push harder for greatness. We're eager to redefine the boundaries of what advertising can be and how brands can reach new audiences, as technology reshapes our industry. Our growth plan is driven by offering our expertise to both local and international clients through a multi-market footprint.
All disciplines work together in our bright, open-plan office, with a friendly culture and creatively permissive environment. We make brands matter in todays world, by combining compelling creative ideas with effective distribution and optimization.
We cherish our entrepreneurial spirit and embrace the opportunity to rethink marketing and communications while challenging the status quo.
Are you a wordsmith with a knack for crafting compelling narratives that cut through the noise? Do you live and breathe social media, constantly thinking about how to turn a scroll into a stop, a glance into a share? If so, we want you!
We're on the hunt for a highly motivated and conceptually driven Midweight Copywriter to join our dynamic team. This is an exhilarating opportunity to lead the verbal development and execution of social-first campaigns for a top-tier brand. You'll be collaborating closely with experienced creatives, taking ownership of projects, and even mentoring junior wordsmiths in a bustling advertising agency environment. This role is perfect for someone with a sharp wit, a passion for persuasive language, and a proven track record of creating engaging, thumb-stopping content for social media.
Key Responsibilities:

• Verbal Conceptualization & Strategy: Lead brainstorming sessions and develop innovative verbal concepts and strategies for social media campaigns, ensuring alignment with brand guidelines, objectives, and target audience insights.
• Copywriting & Execution: Craft compelling, concise, and on-brand copy for social media posts, stories, ads, and other digital assets, ensuring high-quality execution and adherence to brand voice.
• Narrative Leadership: Develop and oversee the creation of engaging headlines, body copy, calls to action, and long-form content that resonates with target audiences.
• Social Modular Content Expertise: Develop and implement strategies for adapting verbal assets across various social media platforms and formats, optimizing for performance and engagement.
• Social-First Innovation: Champion the development of verbal ideas that are inherently social and designed to thrive on platforms like Instagram, TikTok, Facebook, and YouTube, staying ahead of emerging trends.
• Brief Mastery: Interpret complex client briefs, translating them into clear verbal directions and ensuring creative output meets strategic objectives.
• Research & Insights Application: Conduct in-depth research on linguistic trends, competitor messaging, and emerging social media platforms, applying insights to inform creative development and drive innovation.
• Collaboration & Mentorship: Lead and mentor junior copywriters, fostering a collaborative and supportive team environment.
• Feedback & Iteration Leadership: Provide constructive feedback and guidance to junior team members, ensuring continuous improvement in copy quality and impact.
• Project Management & Ownership: Manage multiple projects simultaneously, ensuring deadlines are met, budgets are adhered to, and projects are delivered to the highest standards.
• Trend Forecasting: Proactively identify and analyze emerging verbal trends, communication styles, and platform updates, sharing insights with the team and clients.
• Platform Expertise & Optimization: Leverage deep understanding of various social media platforms (e.g., Instagram, TikTok, Facebook, YouTube) to optimize verbal content for maximum impact and engagement.

Key Skills and Requirements:
Creative Skills & Experience:

• Proven conceptual skills and a strong verbal storytelling mindset.
• Extensive experience in copywriting, content creation, or a related field.
• Expert proficiency in crafting engaging, concise, and impactful copy for diverse audiences.
• A strong portfolio showcasing a diverse range of written work, particularly for social media (please provide a link to your online portfolio or relevant work samples).
• Deep understanding of verbal storytelling and digital publishing best practices.
• Demonstrated ability to lead copywriting and content projects from concept to completion.

General Skills:

• Excellent communication and presentation skills, with the ability to articulate creative ideas effectively.
• Strong interpersonal and organizational skills, with the ability to manage and motivate a team.
• Ability to work independently and collaboratively in a fast-paced environment.
• Adaptability and flexibility to work under pressure and meet tight deadlines.
• Exceptional attention to detail and a discerning ear for language.
• Proven time management skills and the ability to manage multiple projects simultaneously.
• A proactive and solution-oriented approach to problem-solving.

Industry Knowledge & Passion:

• Strong understanding of Unilever brands and their target audiences.
• Deep interest in marketing, advertising, and digital storytelling.
• Expert awareness of verbal trends and industry-leading work.
• Passion for pop culture, internet trends, and the nuances of online communication.
• Enthusiasm for staying ahead of the curve in the social media and marketing industry.

Other Potential Requirements:

• Experience with scriptwriting for video content is a plus.
• Experience with long-form content creation (e.g., blog posts, articles) is a plus.
• Ability to dissect and decipher client briefs.
• Ability to research and share relevant linguistic insights.
• Understanding of different creative mediums and how copy integrates.
• Ability to work with tight deadlines and budgets.
• A willingness to listen to feedback and use it to improve.

Desired Skills and Experiences:

• Beauty experience: Significant experience working on beauty brands or campaigns.
• Hair experience: Significant experience working on hair care brands or campaigns.
• Social Modular Experience: Extensive experience creating and adapting verbal assets for different social media platforms and formats.
• Social First Experience: Proven track record of creating highly engaging verbal content designed for social media.
• Tone of Voice Development: Experience in defining and implementing brand tone of voice guidelines.
• Familiarity with social media analytics and reporting is beneficial.
• Experience presenting creative concepts to clients.

What We Offer:

• The opportunity to lead exciting projects for leading global brands.
• A collaborative and supportive work environment where your words truly matter.
• Mentorship and guidance from senior creative professionals.
• Exposure to the latest trends and technologies in social media marketing.
• A chance to develop your leadership skills and grow your career within a dynamic agency setting.
• Competitive salary and benefits package.

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, colour, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.