Job Description

About Us:
NJRams.com is a fast-growing digital brand delivering engaging content and high-performance marketing experiences for sports fans nationwide. As we expand our digital footprint, we're seeking a seasoned Meta Media Buyer with deep experience running performance-driven campaigns for Consumer Packaged Goods (CPG)--especially food and beverage brands.
Role Overview:
The Expert Meta Media Buyer will own the planning, execution, optimization, and scaling of Meta (Facebook/Instagram) ad campaigns. You will leverage your CPG expertise, audience insights, and testing frameworks to drive measurable growth, improve ROAS, and support brand-building initiatives across high-volume paid social programs.
Key Responsibilities:

• Plan, launch, and scale Meta campaigns across Facebook and Instagram with a focus on CPG food & beverage products.
• Develop full-funnel paid social strategies (awareness, consideration, conversion) tailored to CPG consumer behavior.
• Conduct deep audience research, segmentation, and competitor analysis to identify high-performing cohorts.
• Continuously optimize campaigns through structured testing--creative, copy, placements, audiences, and bidding strategies.
• Work closely with the creative team to guide ad concepts, angles, hooks, and iterations based on performance data.
• Manage budgets, pacing, and performance metrics to ensure efficient spend and maximum ROI.
• Monitor analytics, build performance dashboards, and deliver actionable insights to internal stakeholders.
• Stay ahead of Meta platform updates, CPG category trends, and changes in consumer habits to keep campaigns competitive.

Requirements
Qualifications:

• 3-5+ years of hands-on Meta Ads experience, specifically managing performance campaigns for CPG brands (food & beverage required).
• Demonstrated success scaling paid social campaigns with strong ROAS, CPA, and LTV performance.
• Strong understanding of CPG buying cycles, household targeting, seasonal trends, and retail/digital hybrid funnel behavior.
• Proficiency in Meta Ads Manager, pixel setup, advanced audiences, and conversion tracking.
• Strong analytical mindset with experience in reporting, attribution modeling, and data-driven decision-making.
• Ability to collaborate with creative teams, copywriters, and product stakeholders.
• Excellent communication and presentation skills.

Preferred:

• Experience with multi-channel paid media (TikTok, Google, Snap).
• Familiarity with DTC or e-commerce ecosystems.
• Strong understanding of creative strategy, direct response principles, and platform-native content trends.

Skills Required