Job Description

Job Summary:
The Medical Sales Representative will be responsible for promoting and selling Tri Pharma's range of high-quality medical laboratory devices (equipment and instrumentation) and ophthalmology solutions to healthcare professionals and institutions within a dedicated sales territory. This role requires leveraging existing medical device sales experience to drive revenue growth, provide exceptional technical support, and foster long-term client relationships.
Key Responsibilities:
Sales Strategy and Execution

• Achieving and exceed quarterly and annual sales targets for the assigned portfolio of laboratory and ophthalmology capital equipment and
• Develop and execute strategic territory and account plans to maximize market penetration across public and private clinics, hospitals, laboratories, and military/municipal
• Identify, prospect, and secure new business opportunities while actively growing and defending existing accounts.
• Provide regular and accurate sales forecasts, pipeline updates, and market intelligence reports using the company's CRM

Product Knowledge and Technical Support

• Maintain expert-level technical and clinical knowledge of all promoted medical devices and
• Conduct compelling, professional product demonstrations, installations, and technical presentations to clinicians, laboratory technicians, procurement teams, and hospital
• Consult customers to understand their clinical work?ows and operational needs, positioning Tri Pharma's products as the optimal
• Collaborate with the Service and Applications teams to ensure e?ective post-sales support and customer training, thereby increasing customer satisfaction and repeat

Account Management and Relationship Building

• Build, nurture, and maintain strong, professional relationships with key decision-makers and stakeholders (e.g., Doctors, Ophthalmologists, Lab Managers, Procurement Heads).
• Strategically navigate complex sales cycles within hospitals and public institutions, understanding procurement processes, including involvement in the tender process alongside the Tender Administration team.
• E?ectively manage territory budget and operational

Quali?cations & Experience:
Required:

• Bachelor's Degree in a relevant ?eld (e.g., Biomedical Technology, Life Sciences, Business, Marketing).
• Minimum of 3-5 years of successful ?eld sales experience in the Medical Device, Laboratory Equipment, or pharmaceutical
• Demonstrable experience selling capital equipment (e.g., analyzers, diagnostic instruments, surgical devices) with complex sales
• Proven ability to meet or exceed established sales
• Familiarity with the South African public and private healthcare procurement
• Excellent presentation, communication, and interpersonal
• A valid driver's license, reliable vehicle, and willingness to travel extensively within the assigned

Desired Attributes:

• Technical background or experience in a laboratory or clinical setting is a strong advantage.
• Experience with Ophthalmology devices or consumables is highly bene?cial.
• Proven ability to work independently and manage a large, diverse

Core Competencies:

• Results-Oriented: Driven by targets and committed to achieving commercial
• Professionalism & Integrity: Operating with the highest ethical standards, representing the Tri Pharma brand promise of Quality and
• Technical Aptitude: Ability to quickly grasp and articulate complex technical and clinical
• Resilience: Persistence and determination in overcoming sales obstacles and navigating long sales

Skills Required