Job Description

Job PurposeThe Media Performance Manager is responsible for the co-ordination, monitoring and tracking of media initiatives and determine success criteria. They are experts in the campaign lifecycle, taking responsibility for owning overall campaign plans, cross-channel budget allocation, in-flight cross- channel optimization and reporting, as well as post campaign analysis. Present campaign proposals, evaluate campaign performance and oversee budgets for optimal Marketing value vs spend.Job Responsibilities

• Research and evaluate market data related to media and campaigns
• Understand and use media monitoring tools
• Identify target audiences and analyse their behaviour, characteristics, and routines
• Monitor media trends of all outlets including digital and non-digital channels
• Assess the success of media advertising plans and campaigns
• Perform optimization initiatives and provide insight/reporting from the analysis of information and develop strategies and recommendations to support Nedbank brand, mission and BAU objectives
• Stay abreast of trends and best practice in media industry
• Lead and support the Performance team on Digital Maturity and driving Media Transformation projects
• Work with cross functional squads
• Executes the tasks in the marketing backlog with support from other team members
• Participates and contributes to all the agile ceremonies in a sprint cycle
• Participate in the development of the media chapter initiatives

QualificationsEssential Qualifications Advanced Diplomas/National 1st Degrees
Field of study - Marketing related qualification
Minimum Experience Level: 3-6 yearsTechnical / Professional Knowledge

• Data and analytics
• Research
• Agile ways of working
• Communication and interpersonal skills
• Campaign evaluation metrics
• Project Management
• Creativity and Innovation
• Media tools and relevant publisher and partner models
• Stakeholder Management
• Business Acumen

Behavioural Competencies

• Building Customer Relationships
• Driving for results
• Customer Focus
• Hyper-collaboration
• Communicating in a Digital Age
• Initiating Action
• Planning and Organising

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