Job Description

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Job Title: Media Manager Premium Core
About the Function:
Our Marketing team are creators, helping to build and champion some of the world's most loved brands. We craft amazing connections with people around the world to celebrate our brands' legacies and reinvent them for the world today, and into the future.
Everything we do is underpinned by a deep understanding of our consumers, behaviours, trends, and technologies. Using our genius and creativity, we unlock our brands' uniqueness, understand their purpose, and put them at the heart of celebrations everywhere. Together, we're celebrating diversity and challenging stereotypes through our advertising and marketing. Wherever your talents lie, from Design to Consumer Planning, you'll be celebrated and supported in our inclusive culture.
About the role:
The Content and Media team is charged with supporting brand building with a focus on connected availability by overseeing the development, implementation and continuous improvement of media strategies that support delivery of MBP objectives. This includes overseeing the creation of engaging content that are fit for platform/media channels, consistently delivering OTIF and fully funded media plans that build salience. This team is also expected to establish and maintain strategic partnerships with agency partners plus lead and shape content and media innovation
This role will be responsible for transforming how our brands connect with consumers efficiently and effectively. The role will implement the key principles of the Future Media Model which include a) Greater collaboration b) Local-led Insight c) Joined-up thinking d) Elevated effectiveness e) Enhanced efficiency. The role will serve as an end-to-end media expert responsible for delivering world class data-driven media strategy and plans for our brands that are activated brilliantly working seamlessly with the category brand teams. The purpose of this role is to ensure that all the brands have brilliant media plans with digital programs, including e-commerce, as a core element.
The role will also select and work with all our content creation, digital and media agency partners to ensure we can get the most out of them and that we are doing rigorous performance measurement to deliver optimal media effectiveness.
Role Responsibilities:
Media Buying and Implementation

• Develop and implement innovative, future fit and efficient word class media plans in line with MBP objectives, ensure OTIF plan approvals and LPOs to guarantee consistent brand building.
• Evaluate media plan scenarios based on budget parameters and brand objectives showcasing trade-offs between options. Work with Agency to make sure scenarios take into account media standard processes.
• Provide ongoing recommendations on optimization of media plans to account for changes throughout the year (e.g., incremental A&P, budget cuts, initiative changes, media landscape shifts) employing Diageo tools where applicable.
• Facilitate connections to E-Commerce and delivery of a more comprehensive ecosystem across all connection touchpoints.
• Help drive a performance marketing attitude and culture when it comes to media optimization to drive marketing effectiveness to ensure delivery of ROI on A&P spend by identifying vehicles to drive this.

Media Innovation

• Seek out data-driven and/or technology opportunities to connect with consumers in a significant way.
• Lead partnerships with external vendors that deliver on media innovation.

Agency Management & Partnerships

• Oversee the performance of the media agency of record to ensure they are delivering on value, performance, and effectiveness.
• Key liaison between the media agency (local, regional ad global) and brand teams, ensuring agency is delivering on key tasks in a timely and effective manner.
• Represent EABL at the Regional Media Hub and Global Media Hub and provide input to decisions that affect the markets.

Experience required:

• Bachelor's degree or equivalent experience in Business, Marketing or related field.
• 5 years+ experience in media strategy and planning of media on a portfolio client within a marketing/agency environment.
• Expert knowledge of performance advertising, media strategy, consumer research.
• A passionate media expert that has a deep understanding of the media landscape within a CPG business model and the P&L levers that drive growth.
• Have a deep understanding of consumer behaviour across all media channels and an eye on the future to ensure Diageo is always at forefront of change.
• Proven ability to craft media planning strategies and activations that have delivered YoY growth
• Proficient digital user: evidenced ability in planning across different digital channels and platforms (social, display, video, etc.), comprehending the functions each serves in the consumer journey.
• Analytical mindset understands continuous testing and improving based on details and data. I able to transform them into a media plan and performance such as A/B tests and optimization.

Skills required:

• Critical thinking - A strategic and visionary leader able to make bold strategic choices that deliver for the short and long term.
• Commercial competence - An understanding of business end to end and providing robust counsel to executive team.
• Performance driven - Has an acute focus on performance and results, is highly accountable and determined to win.
• Agile - Demonstrates pace and urgency, responding quickly to emerging threats and opportunities,
• Influencing - can navigate a matrix organisation and build brilliant relationships internally and externally.
• Personally resilient - able to maintain emotional balance in the face of pressure and high-performance expectation.
• Externally focused - Great external radar to spot opportunities and challenges and strongly networked into key communities of experts to understand market and legislation trends.
• Invest in Talent - Track record of leading leaders and ability to build and nurture high performing teams and insightful into what drives performance.

Flexible Working Statement:
Flexibility is key to our success. Talk to us about what flexibility means to you so that you're supported to manage your wellbeing and balance your priorities from day one.
Diversity statement:
Our purpose is to celebrate life, every day, everywhere. And creating an inclusive culture, where everyone feels valued and that they can belong, is a crucial part of this.
We embrace diversity in the broadest possible sense. This means that you'll be welcomed and celebrated for who you are just by being you. You'll be part of and help build and champion an inclusive culture that celebrates people of different gender, ethnicity, ability, age, sexual orientation, social class, educational backgrounds, experiences, attitudes, and more.
Our ambition is to create the best performing, most trusted and respected consumer products companies in the world. Join us and help transform our business as we take our brands to the next level and build new ones as part of shaping the next generation of celebrations for consumers around the world.
Feel inspired? Then this may be the opportunity for you.
If you require a reasonable adjustment, please ensure that you capture this information when you submit your application.
Worker Type : Regular
Primary Location: Waterfall
Additional Locations :
Job Posting Start Date : 2025-11-07

Skills Required