Marketing/digital Marketing Manager

Johannesburg, Gauteng, South Africa

Job Description


Job SummaryThe ideal candidate has experience in developing and executing marketing campaigns. The manager should be equally proficient with day-to-day marketing activities
and long-term strategizing, and strive under tight deadlines to meet the company's changing needs.Objectives of this role

  • Establish positioning, identify target audiences, and develop marketing plans with specific objectives across different channels and segments
  • Lead the execution of marketing programs from start to finish, leveraging internal support and driving collaboration
  • Analyze customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies
  • Create, maintain, and conduct analytics reporting across multiple platforms and extract key insights for future campaign development and go-to-market strategies, complete with formal proposals and recommendations on tactics
  • Partner with email, performance marketing, and web teams to design, test, and evolve lead nurturing tactics
Responsibilities
  • Help develop creative briefs and guide creative direction to meet objectives for all advertising and public-facing communications, including print, digital, and video assets
  • Conceptualize and execute on multichannel campaigns across the prospect and customer lifecycle, ensuring the alignment of communications and messaging in all channels
  • Manage content and updates for customer and internal touch points, establish budget guidelines, participate in events, document business processes, and provide sales support
  • Gather customer and market insights to inform outreach strategies, increase customer conversions, and generate more qualified leads
  • Identify effectiveness and impact of current marketing initiatives with tracking and analysis, and optimize accordingly
  • Present ideas and final deliverables to internal and external teams, and communicate with senior leaders about marketing programs, strategies, and budgets
  • Manage and monitor performance against approved plans.
  • Internal Relations - manage and rollout employee wellness and culture campaigns.
  • External Relations - Foster relationships with key stakeholders, provide media support, prepare and run corporate events and industry exhibitions. Prepare and manage detailed project plans and budgets for events.
  • Agency and Supplier Liaison - liaise with agencies and suppliers for brand campaigns, design and collateral development etc.
  • Systems Ownership - Own and manage the organisation's website, social media and other communication systems. Manage agency contracts and relationships to ensure seamless delivery of services.
Required skills and qualifications
  • Proven success in developing marketing plans and campaigns
  • Excellent written and verbal communication skills
  • Strong project management, multitasking, and decision-making skills
  • Metrics-driven marketing mind with eye for creativity
  • Experience with marketing automation and CRM tools
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Job Detail

  • Job Id
    JD1306012
  • Industry
    Not mentioned
  • Total Positions
    1
  • Job Type:
    Full Time
  • Salary:
    Not mentioned
  • Employment Status
    Permanent
  • Job Location
    Johannesburg, Gauteng, South Africa
  • Education
    Not mentioned