Job Description

Position: Marketing Specialist - SEO
Working Hours: Monday to Friday; 9:00 AM to 5:00 PM US Eastern Time
Salary range: USD 1800- 2300 per month based on experience
Location: Remote (preferred: open)
Role Summary:
The Marketing Specialist -- SEO has broad digital marketing knowledge with a strong expertise in SEO. Their primary responsibility will be to support clients with on-page and off-page optimization, technical SEO enhancements, and keyword-targeted content recommendations to drive organic visibility and rankings. The right person will also have a broad understanding of digital marketing and the ability to perform basic cross-functional tasks within SEO and content marketing.
Key Responsibilities:

• Conduct keyword research and mapping
• Optimize site structure, metadata, and content for search engines
• Implement technical SEO improvements (site speed, crawlability, schema, etc.)
• Monitor rankings, organic traffic, and performance metrics
• Execute competitor analysis and content gap analysis
• Manage and optimize Google Business Profiles
• Build and maintain a strong local SEO presence
• Recommend content opportunities to support SEO strategy
• Collaborate with the Content Specialist for SEO-friendly copy
• Make recommendations to the project manager and client for key optimization tactics
• Execute tasks accurately and on time
• Build reports and maintain client-facing dashboards and workbooks
• Stay up-to-date with the latest search engine trends and best practices

Skills & Experience:

• 5+ years in SEO execution
• Strong understanding of Google Search Console, Google Analytics, SEMrush/Ahrefs, Screaming Frog
• Proven track record of improving search visibility and rankings
• Comfortable in a client-facing role
• Experience working with US-based small and mid-sized businesses
• Experience with SE Ranking software is a plus

Skills Required