Job Description

Job Summary A leading workforce solutions company, driven to grow people, businesses and economies through connections that allow them to realize their potential has an exciting opportunity for a Marketing Specialist in Woodmead. On a pro-active basis embed a marketing framework that enhances the Professional Portfolioxc3xa2xe2x82xacxe2x84xa2s brands and optimally positions the same to achieve the defined Growth strategy of the Adcorp Professional Portfolio of companies. Be a functional member of the Portfolioxc3xa2xe2x82xacxe2x84xa2s management team enhancing and enabling from a marketing perspective, the effective execution of the sales and operational environment. On a matrixed reporting principal, ensure strategic alignment and good brand governance as prescribed by the Groupsxc3xa2xe2x82xacxe2x84xa2 central strategy Bachelor of commerce in Marketing, or an advanced degree with a specialization in digital is a plusxc3x82 6+ yearsxc3xa2xe2x82xacxe2x84xa2 experience Ideal experience must include relevant exposure to top brands in the Banking, Telecommunications, Insurance, BPO, ICT or professional environment. Digital marketing savvy with hands-on experience in digital marketing disciplines, Traffic generation (Search Marketing, display, programmatic, etc); UX, A/B testing; Email marketing; Social Media Management). 3+ Yearsxc3xa2xe2x82xacxe2x84xa2 experience in Integrated brand strategy and implementation (ATL, BTL TTL). RESPONSIBILITIES Develop execute on integrated marketing campaigns across multiple channels (ATL, BTL TTL) in both the B2B and B2C environment. This includes event management. Develop execute on brand content marketing thought leaderships strategies Manage the Portfolioxc3xa2xe2x82xacxe2x84xa2s integrated marketing internal external communications strategy, positioning targets and brand awareness. Define and manage the digital marketing plan for the Portfolio and drive brand awareness leads generation Drive brand loyalty customer centricity both internal externally through marketing campaigns Collaborate manage multiple agency relationships Facilitate innovation within the sales environment to drive lead generation through marketing campaigns. Develop weekly monthly marketing reports that provide actionable insights Drive constant learning and apply new advances in marketing to the organization. Keep up-to-date with the latest marketing, industry competitor trends, and best practices in online marketing and measurement. Drive execute on marketing market landscape research Develop and implement a marketing plan within the budget Demonstrate strong interpersonal skills with the ability to inspire, connect and communicate with a wide range of stakeholders. Manage stakeholder relationship

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