Job Description

The Marketing Operations Coordinator plays a vital role in managing the flow of marketing projects from concept to completion. This role combines marketing operations management with creative traffic coordination ensuring campaigns, content, and creative assets move efficiently through the production pipeline. The position supports project organization, marketing systems, and cross-functional alignment to ensure timely, high-quality delivery of all marketing initiatives.
Key Responsibilities
Creative Workflow & Traffic Management

• Manage and assign incoming creative briefs across design, content, digital, and external vendors based on project scope, team bandwidth, and campaign deadlines.
• Ensure all briefs are completed with the necessary strategic inputs before entering the design phase.
• Continuously assess team capacity using project management tools and proactively reallocate work to avoid bottlenecks.
• Serve as a central liaison between creative, campaign, digital, and product teams to ensure clarity in timelines, scope, and deliverables.
• Monitor and update project statuses, ensuring the team is informed of any delays, shifts, or adjustments in real time.

Production Oversight & Quality Control

• Schedule and lead weekly creative schedule and production meetings, distributing follow-ups and action logs to stakeholders.
• Oversee internal review and approval workflows, ensuring all campaign assets are approved by the Head of Creative before deployment.
• Manage the accurate archiving of campaign assets and creative files, enforcing file-naming and version control protocols.

Creative / Resource Planning

• Maintain and present key reports including creative team capacity, campaigndelivery metrics, and traffic performance insights.
• Support marketing management with regular updates on workload distribution, project progress, and delivery efficiency.

Brand Asset & Partner Guideline Management

• Manage the timely download, filing, and distribution of partner assets (e.g., Apple NPI assets), ensuring internal teams have access to correct files.
• Maintain asset folders structured by campaign and channel, and communicate brand usage restrictions when applicable.

Cross-Functional Collaboration

• Liaise between marketing, sales, product, and creative teams to align on priorities.
• Facilitate communication between stakeholders and ensure all parties have
• updated project information
• Support coordination for events, photoshoots, or campaign launches requiring

Skills Required