Job Description

The Marketing Operations Coordinator plays a vital role in managing the flow of marketing projects from concept to completion. This role combines marketing operations management with creative traffic coordination - ensuring campaigns, content, and creative assets move efficiently through the production pipeline. The position supports project organization, marketing systems, and cross-functional alignment to ensure timely, high-quality delivery of all marketing initiatives.
Key Responsibilities
Creative Workflow & Traffic Management

• Manage and assign incoming creative briefs across design, content, digital, and external vendors based on project scope, team bandwidth, and campaign deadlines.
• Ensure all briefs are completed with the necessary strategic inputs before entering the design phase.
• Continuously assess team capacity using project management tools and proactively reallocate work to avoid bottlenecks.
• Serve as a central liaison between creative, campaign, digital, and product teams to ensure clarity in timelines, scope, and deliverables.
• Monitor and update project statuses, ensuring the team is informed of any delays, shifts, or adjustments in real time.

Production Oversight & Quality Control

• Schedule and lead weekly creative schedule and production meetings, distributing follow-ups and action logs to stakeholders.
• Oversee internal review and approval workflows, ensuring all campaign assets are approved by the Head of Creative before deployment.
• Manage the accurate archiving of campaign assets and creative files, enforcing file-naming and version control protocols.

Creative / Resource Planning

• Maintain and present key reports including creative team capacity, campaigndelivery metrics, and traffic performance insights.
• Support marketing management with regular updates on workload distribution, project progress, and delivery efficiency.

Brand Asset & Partner Guideline Management

• Manage the timely download, filing, and distribution of partner assets (e.g., Apple NPI assets), ensuring internal teams have access to correct files.
• Maintain asset folders structured by campaign and channel, and communicate brand usage restrictions when applicable.

Cross-Functional Collaboration

• Liaise between marketing, sales, product, and creative teams to align on priorities.
• Facilitate communication between stakeholders and ensure all parties have
• updated project information
• Support coordination for events, photoshoots, or campaign launches requiring

Skills Required