Marketing Officer

Kempton Park, Gauteng, South Africa

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Qualification

Requirements

5 Years experience specifically with digital marketing, agency management and website management experience
Travel is required for the role: valid drivers license and own reliable transport is essential
Proficient in Microsoft Office, Internet Website Management / SEO, Social Media, Google Analytics, and LinkedIn

Duties

Identify potential media release opportunities through participation in GMTs, Agency meetings and liaison with relevant managers
Coordinate Fact Sheets for the briefing of the PR Agency and gather relevant documents and photographs to support each story
Monitor and assess media activity and ROI
Manage online brand and product campaigns to achieve agreed objectives
Manage supplier and ensure design of global company website is implemented, maintained and improved as required
Monitor website performance and coordinate improvements in conjunction with Agency
Actively drive and manage new content
Co-ordinate internal projects and complete within target date
Monitor and action all incoming mail leads generated from the website
Maintain records of all leads as per departmental standards
Monitor conversions and report on ROI as requested
Maintain accurate records of online media activities

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