Job Description

Job Summary:
We are seeking a talented Marketing Officer to join our SETA accredited training company. The Marketing Officer will be responsible for assisting in the development and execution of comprehensive marketing strategies to promote our training programs and services. The ideal candidate will have a strong background in digital marketing, social media, and event management, and be highly motivated to drive lead generation and revenue growth.
Responsibilities:
Support the development and implementation of marketing plans and campaigns to promote our training programs and services
Manage the digital marketing channels, including social media, email marketing, and online advertising
Create and maintain content for the BPO Skills Academy website and social media platforms, ensuring that content is relevant, up-to-date, and optimized for search engines
Develop and execute SEO strategies to improve our online visibility and search engine rankings.
Plan and execute digital advertising campaigns, including Google AdWords and social media advertising.
Manage our email marketing campaigns, including creating and sending newsletters and promotional emails.
Analyse and report on the performance of all digital marketing campaigns, using data to continually optimize and improve our campaigns.
Conduct market research to identify new opportunities and trends in digital marketing, recommend new strategies to improve the company's online presence.
Research to identify target audiences, market trends, and competitor activity, and provide recommendations to senior management.
Collaborate with the sales team to develop and execute lead generation campaigns.
Assist in the planning and execution of events and tradeshows to generate leads and promote the company's training programs
Manage BSA internal events, planning, and execution
Collaborate with the sales team to develop sales materials, including brochures, presentations, and proposals & tenders.
Build and maintain relationships with media outlets and industry influencers to promote the company and its training programs
Assist in the management of the marketing budget and provide regular reports to senior management
Requirements:
A bachelors degree in marketing, communications, or a related field
At least 2-3 years of experience in marketing, preferably in a B2B environment
Strong knowledge of digital marketing, including SEO, SEM, social media, email marketing, and online advertising
Education sector experience advantageous
Graphic design experience
Strong analytical skills with the ability to track and analyse data to make informed decisions.
Proven experience developing and executing successful digital marketing campaigns across multiple channels.
Experience with event planning and execution
Excellent communication and writing skills
Highly organized with the ability to manage multiple projects simultaneously
Strong attention to detail
Ability to work independently and as part of a team
If you are a driven marketing professional with a passion for digital marketing and event management, we encourage you to apply for this exciting opportunity.