Job Description

POSITION : MARKETING MANAGER: UKHOZI FM DIVISION : RADIO REPORTING LINE : BUSINESS MANAGER: UKHOZI FM POSITION ID : 60017958 SCALE CODE : 130 (This is a 5-year Contract Position) Closing Date: 11 July 2025 Main Purpose of the Position To develop a marketing strategy to attract and retain specific audiences and increase market share in order for Sales to maximise revenue. Key Accountabilities: Develop and implement strategic marketing and brand-building plans in order to retain and increase current market share. Improve programme marketability and profitability by researching trends, identifying and capitalising on market opportunities. Effectively promote programmes and on-air personalities to increase audience growth in accordance with the station's strategy. Liaise with and sustain rapport with relevant internal and external media owners (television, radio, press, and magazine) to ensure effective publicity of the station. Oversee all station Digital platforms (websites, social media, and apps) to ensure the growth of digital communities and the creation of revenue-generating opportunities. Develop and implement trade and consumer below-the-line strategy. Develop and implement a PR & Communications Strategy for traditional and online platforms. Identify marketing opportunities by identifying consumer requirements; defining the market, competitors share, and competitors advantages and weaknesses; forecasting projected business. Improve programme marketability and profitability by researching, identifying, and capitalizing on market opportunities. Develop business cases and proposals for the implementation of strategic marketing activities. Develop briefs for the sourcing of external marketing and brand agencies. Manage contracts with external agencies and all suppliers. Plan, determine, manage, and ensure cost-effective utilization of marketing budget. Identify and exploit alternative revenue streams. Plan and execute all Marketing related events, including goods reconciliation, post campaign and post event analysis reports. Provide monthly and quarterly reports on the departments performance (including CSI and Digital activities) Maintain and update an electronic and manual filing system. Develop and implement Standard Operating Procedures to address gaps and promote accountability. Oversee the management of risks to protect organizational integrity, create value, prevent financial loss, and ensure compliance with applicable policies and legislations. Comply with SCM procedures and effectively manage contracts with internal and external partners. Adherence to PFMA and compliance with industry regulations and SABC policies and procedures. Communicate and sustain rapport with relevant internal and external media owners to ensure effective publicity of the station. Develop and Present proposals to internal and external stakeholders to enhance communication, awareness, and buy-in of station projects. Manage, maintain, and expand customer base, exploit specific data, anticipate and explore new opportunities. Collect, analyze, and present marketing information to management for decision making. Synergize and provide information to the Sales workforce for trade marketing purposes. Liaise with Radio Sales to ensure that product campaigns run smoothly and on time for client satisfaction. Effective implementation of the Performance Management System in accordance with organizational policies and procedures. Ensure adequate staffing for workload and effective leadership (including leave management). Effective briefing and communication with departmental staff. Complete Personal Development Plans (PDP) for all staff members. Provide directions on the retention and attraction of staff. Individual coaching and mentoring are conducted on an ongoing basis to meet performance and developmental needs. Transfer of skills in line with succession planning principles. Requirements: Bachelors Degree/B. Tech in Marketing/Communications/Media Studies or relevant qualification at NQF Level 7. 5 years experience in marketing, preferably in the broadcasting industry, and 2 years at a supervisory level. Understanding of legislation, policies, SOPs, and procedures relating to the Radio Broadcasting industry Understanding of Advertising industry legislation, rules, norms, and standards. Knowledge and a wide network in various industries. Ability to analyse research and identify industry trends. Digital marketing qualification. Development of strategy for consumer and trade marketing. Expert knowledge of and experience in utilizing digital technology tools for marketing purposes. Driving License Understanding the Public Finance Management Act Expert knowledge of Marketing and Brand building. Sound understanding of the radio broadcasting industry. Digital marketing principles Creative thinking ability. Good interpersonal skills Excellent communication skills. Knowledge of the station and its target audience.
Develop and implement strategic marketing and brand-building plans in order to retain and increase current market share. Improve programme marketability and profitability by researching trends, identifying and capitalising on market opportunities. Effectively promote programmes and on-air personalities to increase audience growth in accordance with the station's strategy. Liaise with and sustain rapport with relevant internal and external media owners (television, radio, press, and magazine) to ensure effective publicity of the station. Oversee all station Digital platforms (websites, social media, and apps) to ensure the growth of digital communities and the creation of revenue-generating opportunities. Develop and implement trade and consumer below-the-line strategy. Develop and implement a PR & Communications Strategy for traditional and online platforms. Identify marketing opportunities by identifying consumer requirements; defining the market, competitors share, and competitors advantages and weaknesses; forecasting projected business. Improve programme marketability and profitability by researching, identifying, and capitalizing on market opportunities. Develop business cases and proposals for the implementation of strategic marketing activities. Develop briefs for the sourcing of external marketing and brand agencies. Manage contracts with external agencies and all suppliers. Plan, determine, manage, and ensure cost-effective utilization of marketing budget. Identify and exploit alternative revenue streams. Plan and execute all Marketing related events, including goods reconciliation, post campaign and post event analysis reports. Provide monthly and quarterly reports on the departments performance (including CSI and Digital activities) Maintain and update an electronic and manual filing system. Develop and implement Standard Operating Procedures to address gaps and promote accountability. Oversee the management of risks to protect organizational integrity, create value, prevent financial loss, and ensure compliance with applicable policies and legislations. Comply with SCM procedures and effectively manage contracts with internal and external partners. Adherence to PFMA and compliance with industry regulations and SABC policies and procedures. Communicate and sustain rapport with relevant internal and external media owners to ensure effective publicity of the station. Develop and Present proposals to internal and external stakeholders to enhance communication, awareness, and buy-in of station projects. Manage, maintain, and expand customer base, exploit specific data, anticipate and explore new opportunities. Collect, analyze, and present marketing information to management for decision making. Synergize and provide information to the Sales workforce for trade marketing purposes. Liaise with Radio Sales to ensure that product campaigns run smoothly and on time for client satisfaction. Effective implementation of the Performance Management System in accordance with organizational policies and procedures. Ensure adequate staffing for workload and effective leadership (including leave management). Effective briefing and communication with departmental staff. Complete Personal Development Plans (PDP) for all staff members. Provide directions on the retention and attraction of staff. Individual coaching and mentoring are conducted on an ongoing basis to meet performance and developmental needs. Transfer of skills in line with succession planning principles.