Job Description

THE PURPOSE OF THE ROLE IS TO: Embrace full accountability for the marketing function, setting and achieving ambitious targets while translating marketing efforts into real sales outcomes.You will balance creativity with accountability, driven by numbers and committed to delivering measurable results. By analyzing data, youxc3xa2xc2x80xc2x99ll optimize performance, ensuring that marketing initiatives build brand awareness and generate leads and sales conversions.IF YOU HAVE THE FOLLOWING QUALITIES, THEN THIS ROLE IS FOR YOU:xc3x82

• You want full ownershipxc3x82 xc3xa2xc2x80xc2x93 youxc3xa2xc2x80xc2x99ll control the entire marketing function, from strategy to execution.
• You love metricsxc3x82 xc3xa2xc2x80xc2x93 you set clear, number-driven goals and thrive on hitting them. Your success will be measured, and youxc3x82 wouldnxc3xa2xc2x80xc2x99t have it any other way.
• You're hands-onxc3x82 xc3xa2xc2x80xc2x93 you can develop high-level marketing strategies but also dive into the day-to-day tasks needed to get results.
• You thrive in a small business environmentxc3x82 where youxc3xa2xc2x80xc2x99re empowered to make decisions, move fast, and directly see your impact.
• You know how toxc3x82 build and optimize a marketing funnelxc3x82 xc3xa2xc2x80xc2x93 from brand awareness to lead generation and conversion.
• You love data, HubSpot, and analytics, using insights to continuously improve marketing performance.
• You're a self-starter who enjoys working across all aspects of marketing, from content and campaigns to events and PR.
• You enjoy the challenge of working directly with the CEO and collaborating in axc3x82 small, high-performing team.

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THE MINIMUM REQUIREMENTS FOR THE ROLE ARE:

• A Formal marketing qualification (degree or diploma) with 5+ years experiencexc3x82 as a marketing manager and 2+ years in a services-based business.

• A proven ability to build a marketing engine that generates and converts leads, along with experience in brand building, inbound marketing, PR, and event marketing.
• Skilled in executing digital marketing strategies on LinkedIn and other platforms.
• Comfortable with technology, data analysis, and insights extraction from platforms like HubSpot and Google Analytics (2+ years of HubSpot experience is a plus).
• Experience managing multiple agencies to execute marketing strategies effectively.

DUTIES WILL INCLUDE: Co-ordinating the development of a Marketing Strategy and Annual Marketing Plan

• Driving Brand Awareness
• Managing the Inbound Marketing process
• Supporting in developing and executing business unit strategies effectively (including developing processes and marketing material and/ or tools for them to implement, e.g., direct drops on their behalf)
• Launching and marketing the company's Freemium offering
• Launching and marketing the company's AI Coach offering
• Managing Strategic Partnerships
• Managing Summits and Conferences
• Innovating
• Supporting the company BHAG
• Reporting
• Internal Marketing
• Supporting the admin team, IP team, and management team with ad hoc marketing needs as required