Job Description

About Our Client:
Our client is a fast-growing digital marketing agency specialising in outcomes-focused SEO, PPC, digital PR and AI-driven search marketing solutions. They partner with businesses across competitive sectors -- including finance, healthcare and specialist industries -- helping them achieve measurable online visibility, sustained growth and lead generation through strategic digital marketing.
Recently strengthened through strategic investment and global expansion via Unusual Group, the agency is now scaling rapidly and launching a new transactional digital PR service in 2026, creating an exciting opportunity for an adaptable and hands-on marketer.
This is a mid-level role suited to someone with strong marketing fundamentals, an agency mindset and the ability to both strategise and execute within a collaborative and interactive team.
Role Overview:
As a Marketing Specialist, you will play a key role in supporting campaign development, client delivery and strategic growth initiatives across both organic and paid channels. You will work closely with internal stakeholders, deliver insights to clients, and help guide the creative output of the team to drive measurable results.
Key Responsibilities:
Marketing & Campaign Delivery:
Support the development and refinement of marketing proposals and strategic briefs.
Plan, build and execute integrated marketing campaigns across digital channels.
Own social media strategy and execution, including crafting content calendars and managing organic and paid campaigns across platforms.
Ensure campaigns are tailored to client objectives, audience needs and performance goals.
Creative & Collaborative Execution:
Work closely with and provide guidance to the graphic artworker to optimise creative assets and ensure alignment with campaign strategy.
Collaborate with cross-functional teams in a remote and interactive environment to deliver integrated work.
Participate actively in team brainstorms and strategic planning sessions.
Client Communication & Reporting:
Serve as a key point of contact for client communication and liaison.
Present work, campaign strategies, results and recommendations with clarity and confidence.
Create regular results reporting, translating performance data into actionable insights and learn-ups.
Technical & Strategic Skills:
Apply a solid understanding of AI tools and workflows to optimise productivity and campaign results.
Contribute ideas and implementation support for SEO initiatives and/or digital PR activities.
Maintain a detail-oriented and organised work style to deliver high-quality outputs consistently.
About You:
Core Competencies:
Strong grounding in digital marketing principles
Demonstrated experience with social media strategy and paid campaign management
Good understanding of SEO and digital PR fundamentals
Able to translate data into storytelling and strategy
Clear communicator, comfortable in client-facing interactions
Collaborative, proactive and adaptable in a fast-paced agency setting
Ability to guide creative contributors to get the best from them
Work Environment & Location:
This role is Cape Town-based or within the surrounding areas (remote-friendly, but local presence required for occasional meet-ups).
You'll be part of a dynamic, growing digital agency culture, working with cross-disciplinary teams and contributing to new service launches in 2026.
There is no direct people management responsibility; however, strategic thinking, ownership and accountability are expected.
Why This Role is Exciting:
You'll be joining a scaling agency with strong momentum and international reach.
Play a key role in launching and growing a new transactional digital PR and marketing offering.
Collaborative team environment that values insight, creativity, and measurable impact.
Opportunity to enhance your digital marketing skill set while actively shaping client outcomes and agency services.

Skills Required