Job Description

Closing Date 2023/09/22
Reference Number MMH230915-7
Job Title Marketing Manager
Position Type Permanent
Role Family Marketing and Communication
Cluster Momentum Life
Remote Opportunity Some of the time
Location - Country South Africa
Location - Province Gauteng
Location - Town / City Centurion
Introduction

Through our client-facing brands Metropolitan and Momentum, with Momentum Multiply (our wellness and lifestyle rewards programme), and our other specialist brands, including Guardrisk and Eris Property Group, the group enables business and people from all walks of life to achieve their financial goals and life aspirations.
We help people grow their savings, protect what matters to them and invest for the future. We help companies and organizations care for and reward their employees and members. Through our own network of advisers or via independent brokers and utilizing new platforms Momentum Metropolitan provides practical financial solutions for people, communities, and businesses. Visit us at www.momentummetropolitan.co.za
Role Purpose

The role of the Marketing Manager is to develop, implement manage and review the marketing of Momentum
Recharge in alignment with business strategy supporting the achievement of business objectives. To develop
tactical strategy and delivery plans, integrate practice formulation and to ensure operational implementation and
adaption across multiple practices, Marketing and Communication methodology, governance, and delivery
objectives. Manage the end-to-end marketing function by designing, developing, and executing the marketing
strategy and related marketing programmes and plans, to drive brand awareness that supports the achievement of
key business objectives
Requirements

• Degree in Marketing, Communication and/or Social Sciences or related qualification, B.Com Marketing

preferred

• 8 xe2x80x93 10 yearsxe2x80x99 experience in a marketing, communication, or Brand environment,

• Translation of technical product marketing specifications to user friendly consumer language;

• 5-7 years business and people management experience within a financial services environment

(preferred).

• Drive for results with a sense of urgency, focus, accountability, agility and execution to deliver improved

business performance

• Knowledge of marketing strategy, business development and corporate communication

• Knowledge of current marketing trends and through-the-line media platforms that these areas can be

managed successfully

• Knowledge and experience in Client Relationship Management (CRM).

• Knowledge and experience in client centric technology solutions and platforms.

• Knowledge and experience of building a successful brand

Duties & Responsibilities

• Marketing and Communication Strategy and Implementation

• Design, implement, support, and drive the marketing, communication, and branding strategy, based on

knowledge of established objectives for the business including Planning, brand promise culture, value
propositions and Marketing material.

• LinkedIn Enablement.

• Engage, monitor, influence, and work closely with the full marketing value chain to deliver high quality

marketing initiatives.

• Drive the development of integrated marketing strategies and campaigns that maximizes the

effectiveness of the sales force and business development activities.

• Evaluate and monitor competitive products, services and marketing activities and channel these insights

into the optimization of marketing initiatives.

• Provide input into all supporting media strategies, to maximize the impact of the intended campaign (for

the targeted segment market applicable).

• Conceptualize and execute marketing creative. Work with the creative team in conceptualizing how and

when to use marketing materials and capture target audience and brainstorming and working with internal
and external resources to execute new marketing ideas.

• Establish advertising and digital standards and guidelines for the function, that drives consistency in

brand messaging.

• Partner and interact with vendors to supply materials supporting marketing concepts.

• Collaborate with product development, sales & service, technical marketing, technology, marketing, and

creative teams to drive the strategy and development of the appropriate marketing and communication
solution.

• Effectively deliver marketing messaging to target audiences, including mobile, video, social media, etc.

• Drive the development and measurement of marketing metrics that enable effective decision making

around revenue growth, market share, marketing intelligence and profitability.

• Drive the implementation of communication strategies within the business.

• Establish mechanisms to build relationships with existing and prospective clients, intermediaries,

shareholders, industry bodies and the community.

• Measure and report performance of marketing campaigns, gain insight and assess against goals.

• Partner and interact with vendors to supply materials supporting marketing concept.

Manage Stakeholders

• Effectively manage various stakeholders, agencies, and service providers in line with the business culture

• Create a positive work climate and culture to energize employees, give meaning to work, minimize work

disruption, and maximize employee productivity that deliver on the team goals identified for the Marketing
team.

• Develop and maintain productive and collaborative working relationships with peers and stakeholders

• Positively influence and participate in change initiatives

• Continuously develop own expertise in terms of professional, industry and legislation knowledge

• Contribute to continuous innovation through the development, sharing and implementation of new ideas

• Take ownership for driving personal development and coaching

Cost Effectiveness

• Contribute to the development of area specific budgets to minimize expenditure, in alignment with

operational plans

• Identify opportunities to enhance cost effectiveness and increase operational efficiency.

• Provide input into the risk identification processes and communicate recommendations in the appropriate

manner.

Competencies

Business and Market Acumen: Understands how the business operates, what the key issues and risks
are that drives business success; and how they impact on the commercial viability of potential ventures
and the profitability of the Group.
Drive for Results: Drive a sense of urgency, focus, accountability, agility, and execution to deliver
business results.
Leads Change and Innovation: Actively leads change, does what is right for the business and drives
continuous improvement through innovation.
Collaboration: Prioritises the business interests of MMH and invests in the success of the group by
aligning effort across divisions.
Motivating and inspiring Team: Creates and maintains an open, positive working environment by
generating commitment, building trust, a shared sense of purpose, and empowerment in others, and
encouraging them to contribute to the best of their ability
Impact and Influence: Persuades, convinces, influences, and inspires others, both within MMH and
externally to win support, loyalty, and gain commitment to the purpose of MMH.
Self- Awareness and Insight: Manages self and relationships with others effectively and provides
perspective in difficult situations.
Diversity and Inclusiveness: Is sensitive to individual and cultural similarities and differences and
demonstrates humility and an openness to engage people from diverse backgrounds and cultures to the
mutual benefit of all parties concerned.

Skills

• Strong analytical and project management skills

• Communication skills

• Presentation skills

• Influencing skills

• Financial budgeting

• People management skills

Policy

We are committed to Employment Equity, diversity and inclusion when recruiting internally and externally. All appointments are made in alignment to our Employment Equity goals and we encourage people with disabilities to apply.

Momentum Metropolitan