Job Description

What will I be doing?
xe2x9cx93 Produce and roll out product marketing ideas and initiatives, oversee the creative and production process
xe2x9cx93 Maintain a strong understanding of the product and its features
xe2x9cx93 Create, track and monitor the implementation of marketing campaigns, ad campaigns, communication, media, and content plans
xe2x9cx93 Manage marketing events and activities (including conferences, trade shows, exhibitions, and brand material development) from planning to execution
xe2x9cx93 Create, update and manage monthly newsletters (new product features etc.), email campaigns, thought leadership, and content for new or existing clients in line with our brand voice and strategy
xe2x9cx93 Prepare all conference research, presentations and speeches in close collaboration with senior management and clients
xe2x9cx93 Publish, write or edit compelling articles, blogs or other content, and improve or add website content where required
xe2x9cx93 Support the Business Development teams by providing customized responses for each prospectxe2x80x99s needs through the Request for Proposal (RFP) process
xe2x9cx93 Liaise with external design teams timeously to create brochures and other marketing material
xe2x9cx93 Lead all online digital marketing initiatives including G2, Google Ads, SEO, and LinkedIn engagement
Requirements:
xe2x9cx93 3-5 years in product marketing roles
xe2x9cx93 Commerce Degree
xe2x9cx93 Proficient in Microsoft Office (Outlook, Word and PowerPoint)
xe2x9cx93 A fast learner who can pick up concepts around equity compensation easily
xe2x9cx93 Design skills
xe2x9cx93 Strong copywriting skills xe2x80x93 able to turn complex concepts into engaging blogs, guides, emails, and other content
xe2x9cx93 Good attention to detail
xe2x9cx93 An understanding of paid media
xe2x9cx93 Sound understanding and experience in developing marketing strategies
Knowledge/Experience in the following areas will be beneficial but not required:
xe2x9cx93 Experience in a fast-growth start-up xe2x80x93 you know what it takes to market a company through rapid growth
xe2x9cx93 Previous experience marketing a B2B SaaS product
xe2x9cx93 Previous experience in marketing software as a service
xe2x9cx93 Experience using Canva, Adobe InDesign, WordPress, Hubspot, Salesforce, ect.
xe2x9cx93 Experience managing Google Ads
xe2x9cx93 Experience with research using data analytics softwar

Catch