Job Description

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The role is responsible for developing, implementing, and executing strategic marketing plans for the entire organization to attract potential customers and retain existing ones.

• Plan and manage all marketing campaigns for the company and/or its properties

• Develop and implement data driven marketing strategies that align with the goals of the organisation and the implementation of same.

• Promote the business product and services

• Ensure the company is communicating the right message across to attract prospective customers and retain existing ones

• Represent the company by ensuring product management, sales, or customer support

• Updating senior leadership on the progress of marketing activities and reporting on the results of campaigns

• Keeping abreast of industry trends, consumer insights, and competitor activities to inform strategic decisions.

• Social Media management in respect of updates, monitoring, and support

• Supervision of 3rd party website/domain management company and the management of website updates

• Provide tenant support

• Campaign Planning

• Campaign Management

• Updating and posting Tenant Newsletters

• Lead market research efforts to uncover the viability of current and existing products/services

• Collaborate with media organizations and advertising agencies

• Brainstorm ideas for new campaigns

• Analyse data to evaluate the success of their marketing efforts and come up with new ideas to improve brand marketing and exposure

• Assist in the management of non-GLA income in respect to events, markets, exhibitions, Billboards

• Billboard Management - Seeking opportunities for brand exposure.

• Assist with Broker function planning and execution.

• Assist with creating/updating leasing brochures as and when required

• Drafting and releasing of "holding statements" on approval

Requirements
Academic backgrounds, including marketing, communication, business and other fields.
A bachelor's degree in marketing, communications, or a related field is preferred.
At least five years of professional marketing experience.
Experience creating content for multiple channels, including print, video, and online.
Proficiency in Adobe Creative Suite and other graphic design software.
Understanding of analytics tools to measure the success of campaigns.
Knowledge of digital marketing tools, such as SEO and social media platforms.
Understanding of legal requirements related to marketing activities such as advertising and promotions.