Job Description

The Marketing Manager drives the firm's marketing strategy by partnering with business units to design and implement strategies that strengthen brand presence and client engagement. A key focus of the role is leading high impact events, from client seminars and thought leadership forums to networking initiatives, ensuring flawless execution that enhances the firm's reputation and builds lasting relationships. The Marketing Manager oversees digital, communication, innovation, media, and budget planning, aligning all initiatives with the firm's strategic objectives, while being a trusted advisor to leadership and stakeholders.
Key Responsibilities:
Strategy & Planning

• Partner with Business Units to design and implement tailored marketing strategies, in close collaboration with the Chief Marketing Officer

• Demonstrate initiative and creativity in leveraging marketing to drive growth across business practices

• Collaborate with business units and Finance to define and allocate budgets for identified initiatives

• Monitor & manage budgets across the full life cycle of marketing strategies, ensuring accountability and efficiency

• Contribute to strategic planning and prioritisation processes, representing the Chief Marketing Officer and committees as required

• Support delivery of the firm's annual strategy by aligning marketing objectives and initiatives with overall business goals

• Engage with key stakeholders on a daily basis, to understand needs and deliver effective marketing solutions

• Deliver, manage and implement media strategies and plans for multiple business units, proactively driving initiatives

Project & Event Management

• Lead the end-to-end project management of marketing plans, ensuring timely execution of all deliverables and adherence to deadlines across multiple initiatives

• Adopt a holistic approach to projects by integrating research, event management, and strategic planning to deliver cohesive, high-impact outcomes

• Own the coordination and execution of the Firm's client events from concept development through to flawless delivery, ensuring alignment with business objectives and client expectations

• Establish and manage processes to measure project and event success, including post-event client feedback, ROI analysis, and continuous improvement initiatives

• Produce data-driven reports on marketing initiatives, events, and projects, highlighting outcomes, ROI, and recommendations for continuous improvement

Positioning

• Drive brand awareness and market positioning across key regions in Global IP (USA, UK & Europe), EA countries, and South Africa, ensuring consistent messaging and differentiation in highly competitive legal markets

• Demonstrate a strong understanding of legal industry dynamics and professional services marketing, applying this expertise to develop strategies that resonate with clients and stakeholders

Management

• Lead and align the outputs of Business Unit Coordinators, ensuring consistency, quality, and timely delivery across all marketing initiatives

• Collaborate with external digital and PR agencies to design, promote, and amplify events, ensuring maximum visibility, brand consistency, and audience engagement

• Coordinate seamlessly with internal teams and external vendors to manage all event logistics, ensuring clear communication, timely delivery, and flawless execution

• Lead comprehensive pre- and post-event evaluations, capturing client feedback, measuring ROI, and reporting outcomes to stakeholders to drive continuous improvement and inform future event strategies

Research

• Develop and deliver detailed research reports that provide actionable market intelligence and client insights, supporting business development strategies and identifying opportunities for growth
• Maintain and continuously update accurate client records and databases, ensuring data integrity and accessibility to support marketing, client engagement, and business development initiatives

Communication

• Partner with firm leaders to craft compelling press releases and thought leadership content that enhances the firm's reputation and visibility in key markets

• Ensure all marketing communications consistently reflect the firm's brand standards, tone, and positioning, reinforcing a unified and professional image across all channels
• Proactively engage with business units to maintain open communication channels,delivering timely, relevant, and value-driven marketing support that strengthens client and stakeholder relationships

Skills and knowledge

• Strong knowledge of the full marketing service, including events, social media, PR, and internal communications
• Proven event and project management experience
• Skilled in developing campaigns that engage and motivate target audiences
• Experienced in managing budgets, forecasting, and reporting results
• Excellent writing, presentation, and communication skills
• Strong organisational and prioritisation abilities; thrives under pressure
• Advanced proficiency in MS Outlook, Word, PowerPoint, and Excel
• Comfortable working with metrics, KPIs, and spreadsheets
• Self-motivated, able to work independently and collaboratively
• Effective at building relationships with internal teams and external stakeholder
• Understanding of media environments, timelines and constraints

Qualification & experience

• Relevant marketing qualification
• 5-6 years of progressive marketing expertise within a professional services environment, with a proven track record of developing and executing integrated marketing strategies that drive brand visibility, client engagement, and revenue growth
• 1-2 years leadership experience, successfully managing cross-functional teams, mentoring junior marketers, and overseeing campaign delivery to ensure alignment with organizational goals

Adams & Adams is a leading African law firm known for client-centric service and a culture of trust, collaboration, and innovation. The firm prioritises talent development and fosters continuous learning to empower teams.
We are committed to being a responsible business, both in our internal management and in the delivery of client services. We aim to make a positive impact on our clients, colleagues, the profession, and the local community.

Skills Required