Job Description

Minimum requirements for the role:

• Must have Bachelors degree in Agriculture or Marketing/Business Administration
• Minimum 5 years experience in Marketing, Strategic planning and/or Sales is essential
• Solid knowledge of Maize agricultural systems and farm agronomy with relevance to RSA will be required
• Must be able to develop and integrate grower segment insights/needs into innovative GtM strategies
• Ability to drive change in complex and stable organization while not being disruptive to the business.
• Ability to work well across both commercial and smallholder farmer markets
• Good Microsoft Office skills (Excel / Power Point / Word) will be a prerequisite

The successful candidate will be responsible for:

• Developing and implementing short-, mid- and long-term integrated Go to Market (GtM) strategies and campaigns for Maize, in alignment with cluster and regional crop strategies to address customer segment needs and requirements.
• Ensuring that GtM strategies are effectively implemented through tactical marketing plans based on customer segmentation.
• Defining product/solution needs to achieve strategies and collaborate with cluster crop teams to ensure availability of such products/solutions for Maize crop systems.
• Developing value proposition of products and tailored solutions based on collaboration with Market Development, Breeding, Field Solutions and Sales organisations.
• Managing and co-ordinating pricing and market funding strategy as part of the GtM strategy to ensure profitable business growth.
• Defining tailored solutions and translating it into GtM strategies and marketing campaigns.
• Acting as the key Maize customer marketing contact for focused countries ensuring effective implementation of GtM strategy.
• Analysing Maize market, macro-trends, customer needs and competitor strategies to identify new business opportunities based upon unmet needs of current and new customers.
• Collaborating with business intelligence and customer insight team to generate necessary customer insight to develop customer centric GtM strategies and aligned campaigns.
• Collaboratively leading a multi-disciplinary Maize crop team to address needs and evaluate GtM strategies.
• Supporting efficient implementation of key Stewardship measures as part of the GtM strategy and tailored crop solution.
• Collaborating with internal and external partners to ensure the development and effective implementation of GtM strategies.

Please note that subsequent to the screening and shortlisting process, all further communication will be entered into, only with the shortlisted candidates

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