Job Description

It's fun to work in a company where people truly BELIEVE in what they're doing!
The Marketing Manager for Pick n Pay asap! is responsible for driving growth, engagement, and brand love for Pick n Pay's on-demand grocery delivery service. This role leads the end-to-end marketing strategy - from customer acquisition and retention, to campaign management, creative execution, and cross-functional alignment with Product, Commercial, Operations, and Digital teams.
This is a fast-paced, high-visibility role for a strategic thinker who thrives in data-driven environments, can juggle multiple priorities, and is passionate about delivering best-in-class customer experience!
Essential:

• 5+ years' marketing experience, ideally in digital, e-commerce, or retail.
• Proven ability to deliver campaigns end-to-end in fast-moving environments.
• Strong analytical skills: can interpret data, spot trends, and make evidence-based decisions.
• Experience with CRM, performance marketing, lifecycle journeys, and digital optimisation.
• Experience managing agencies, production, and creative execution.
• Excellent communication skills - able to influence at all levels.
• Highly organised, detail-oriented, and able to juggle multiple deadlines.

Advantageous:

• Experience in on-demand, last-mile, or app-based businesses.
• Exposure to customer loyalty programmes such as Smart Shopper.
• Familiarity with product-led growth and working closely with Product/Tech teams.
• Experience with segmentation tools, testing frameworks, and experimentation.

Key Responsibilities
1. Strategy & Planning

• Lead the annual and quarterly marketing strategy for Pick n Pay asap!, aligned to broader Omnichannel and Pick n Pay business objectives.
• Own the customer growth strategy (NUA, acquisition, reactivation, retention, and frequency uplift).
• Build robust go-to-market plans for new features, assortment expansions, delivery innovations, and app updates.
• Partner with Commercial to identify key value drivers, hero categories, promotional opportunities, and competitive responses.

2. Campaign & Content Management

• Lead the full campaign cycle: briefing agencies, managing creative development, approving assets, and ensuring all campaigns follow brand CI.
• Deliver integrated campaigns across digital, performance media, CRM/Emarsys, social, influencer, PR, and in-app placements.
• Manage the asap! content calendar, including weekly trading priorities, tactical promos, and big events (Easter, Winter, Back to School, Heritage, Festive, etc.).

3. Customer Growth & Performance

• Drive performance via always-on CRM journeys, segmentation, and lifecycle marketing.
• Partner with Data & Insights to build dashboards, analyse trends, and identify optimisation levers (e.g. AOV, conversion rate, category mix, new user cost, LTV).
• Work closely with the Performance Marketing team to optimise paid media and reduce cost-per-acquisition.
• Champion Smart Shopper integration for rewards, offers, and loyalty-led growth.

4. Cross-Functional Collaboration

• Work closely with Product, UX, and Tech teams to align on the roadmap, influence prioritisation, and ensure marketing support for major releases.
• Align weekly with Operations to support delivery speed, quality, and geographic expansion goals.
• Partner with Retail Media to leverage new commercial income and brand partnerships on asap!.

5. Budgeting & Governance

• Manage the asap! marketing budget, ensuring strong ROI, cost efficiency, and clear reporting to leadership.
• Ensure compliance across all creative, competition T&Cs, Smart Shopper mechanics, and legal approvals.
• Track KPIs rigorously, presenting performance back to the Omnichannel Leadership team weekly and monthly.

6. Team Leadership & Ways of Working

• Support and lead a creative, high-performance culture within the marketing pod.
• Manage agency partners with clarity, accountability, and timely feedback.
• Help embed new ways of working within the integrated marketing + product + retail media structure.

Competencies
Personal Attributes

• Customer-obsessed and insight-driven.
• Thrives in ambiguity and fast decision cycles.
• Creative yet deeply commercial.
• Proactive problem-solver who gets things done.
• Collaborative, energetic, and positive - especially under pressure.
• Passionate about retail innovation and the future of digital commerce.

KPIs / Success Measures

• Growth in Active Users (MAU/WAU).
• New user acquisition and cost per new user.
• Retention rate & repeat purchase frequency.
• AOV, category contribution, and wallet share.
• Campaign ROI and performance uplift.
• Smart Shopper participation levels.
• Quality of creative output & speed to market.
• Cross-functional alignment and delivery of roadmap milestones.

If you like wild growth and working with happy, enthusiastic over-achievers, you'll enjoy your career with us!
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