This role is meant to develop, implement, and manage the marketing strategy across all business units and to strengthen market positioning, increase brand awareness, and support revenue growth locally and internationally.
Key Responsibilities:
Strategic Marketing & Planning
Develop and execute a comprehensive marketing strategy
Conduct market analysis to identify trends, customer needs, and growth opportunities.
Lead annual marketing planning, budgeting, and reporting.
Brand Management
Ensure consistent, professional branding across all communication channels.
Maintain and enhance brand identity.
Digital Marketing & Online Presence
Manage website updates, content creation, SEO, and analytics.
Oversee social media platforms, including content planning and engagement.
Implement digital campaigns.
Sales Support & Lead Generation
Work closely with Sales to generate high-quality leads.
Develop sales collateral, including brochures and presentations.
Support launches of new products and services.
Market Research & Competitor Analysis
Monitor industry developments and competitor activity.
Provide regular market intelligence reports.
Events, PR & Communications
Plan and coordinate trade shows, exhibitions, and corporate events.
Manage public relations and corporate communications
Project Management
Manage marketing projects end-to-end, including timelines and suppliers.
Reporting
Prepare monthly and quarterly marketing performance reports.
Present insights to Exco and the Board.
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