Job Description

Role Purpose

The Marketing Manager is responsible for

planning, developing, and executing marketing strategies

that strengthen brand positioning, drive customer acquisition, and support business growth. The role ensures that marketing initiatives are aligned with organisational objectives, target audiences, and budgetary requirements.

Key ResponsibilitiesMarketing Strategy & Planning

Develop and implement

integrated marketing strategies

aligned with business goals Conduct market research to identify

trends, customer needs, and competitor activity

Manage the annual marketing plan, calendar, and budget Set marketing KPIs and track performance against targets

Brand Management

Maintain and strengthen the organisation's

brand identity and messaging

Ensure brand consistency across all marketing channels and materials Oversee brand guidelines and ensure compliance by internal and external stakeholders

Campaign Management

Plan, execute, and evaluate

marketing campaigns

(digital, print, events, partnerships) Coordinate product or service launches and promotional activities Monitor campaign performance and optimise for ROI

Digital Marketing

Oversee digital channels including

website, social media, email marketing, and paid advertising

Analyse digital performance metrics and recommend improvements Ensure SEO, content, and online presence support lead generation

Stakeholder & Team Management

Manage and guide marketing staff, agencies, and service providers Collaborate with sales, HR, operations, and leadership teams Support internal communication and employer-branding initiatives

Public Relations & Communications

Develop and implement

PR strategies

to enhance the organisation's public image and reputation Manage relationships with

media, industry bodies, partners, and key stakeholders

Draft and approve

press releases, media statements, and thought-leadership content

Coordinate media coverage for campaigns, product launches, events, and organisational milestones Act as a key point of contact for

media enquiries and reputation management

Monitor media coverage and manage

brand sentiment and public perception

Support crisis communication planning and execution when required

PR-Related KPIs (Optional Addition)

Volume and quality of media coverage Brand sentiment and reputation indicators Message consistency across media channels Stakeholder engagement levels

Reporting & Analytics

Prepare

monthly and quarterly marketing reports

Track lead generation, conversion rates, and campaign effectiveness Provide insights and recommendations to management

Key Performance Indicators (KPIs)

Lead generation and conversion rates Campaign ROI Brand awareness and engagement metrics Digital traffic and social media growth Budget adherence

Minimum RequirementsEducation

Bachelor's degree in

Marketing, Communications, Business Management

, or related field

Experience

3-5 years' experience in a

marketing role

, with at least 1-2 years in a managerial capacity Proven experience in

campaign planning, brand management, and digital marketing

Skills & Competencies

Strategic thinking and planning Strong project management skills Excellent communication and presentation skills Data-driven decision-making Creativity combined with commercial awareness Proficiency in marketing tools and analytics platforms

Behavioural Competencies

Results-driven and accountable Strong leadership and people-management ability Adaptable and proactive Detail-oriented with a big-picture mindset

Working Conditions

Office-based / Hybrid / Remote (as applicable) Occasional travel and after-hours work for campaigns or events
Job Types: Full-time, Permanent

Pay: R15000,00 - R25000,00 per month

Work Location: In person