Execute marketing strategies and initiatives in alignment with business objectives;
Understand the market, competitors, and customer insights to identify trends, opportunities, and areas for differentiation;
Lead innovation efforts, explore new marketing technologies, and drive digital transformation initiatives within the marketing function;
Ensure marketing activities comply with industry regulations and standards, including advertising guidelines and data privacy laws;
Plan, execute, and optimise marketing campaigns across digital, social media, PR, and traditional channels;
Track and analyse performance metrics and KPIs, providing reports and insights to stakeholders to measure campaign effectiveness and optimise strategies;
Actively manage PR and media plans to maintain good relationships with local media;
Act as backup spokesperson for media queries and interviews;
Deliver strategic brand positioning and messaging architecture, to ensure it remains relevance with target audiences over time;
Maintain emergency communication plans and ensure crisis readiness;
Safeguard FlySafair's brand integrity, ensuring consistency in identity, messaging and customer experience across all touchpoints;
Manage marketing budgets effectively, allocating resources to maximise ROI;
Track and report on budget utilisation, resource allocation, and progress against business objectives;
Prepare presentations and reports as required to translate marketing data into actionable insights for leadership decision-making;
Manage external agencies (creative, media, PR), including briefing, performance evaluation, and budget negotiation;
Build and nurture strategic partnerships and sponsorships to strengthen brand visibility and expand audience reach;
Collaborate with internal departments (Business Development, Customer Service, Operations, and IT) to align marketing with overall business goals;
Provide clear direction, support, and development to direct reports;
Oversee team outputs and track performance to ensure delivery of objectives;
Foster a high-performing, collaborative, and innovative team culture;
Handle sensitive and confidential matters with professionalism, discretion, and sound judgment.
Grade 12 or Equivalent (Essential);
Degree in Marketing/ Business/ Communications or similar (Essential);
10 years of Marketing experience in a mid-size organisation, of which, at least 3 years must have been in a Managerial role (Essential);
Flexibility to work outside of standard hours (occasionally).
Personal Attributes:
Professional;
Integrity;
Creative;
Results driven;
Immaculate time keeping;
Flexible and adaptable;
Reliable and dependable;
Discreet, able to maintain confidentiality;
Persuasive and influential;
Proactive;
Ethical, tactful and accountable;
Process- and results-driven;
Self-motivated.
Application guideline:
Email applications will not be accepted;
Preference will be given to members of under-represented designated groups;
Should no feedback be provided within two (2) weeks from the closing date, please consider your application as unsuccessful.
FlySafair reserves the right:
Not to proceed with this vacancy;
To appoint the selected candidates based on its operational requirements.