Marketing Manager

Johannesburg, Gauteng, South Africa

Job Description

  • Execute marketing strategies and initiatives in alignment with business objectives;
  • Understand the market, competitors, and customer insights to identify trends, opportunities, and areas for differentiation;
  • Lead innovation efforts, explore new marketing technologies, and drive digital transformation initiatives within the marketing function;
  • Ensure marketing activities comply with industry regulations and standards, including advertising guidelines and data privacy laws;
  • Plan, execute, and optimise marketing campaigns across digital, social media, PR, and traditional channels;
  • Track and analyse performance metrics and KPIs, providing reports and insights to stakeholders to measure campaign effectiveness and optimise strategies;
  • Actively manage PR and media plans to maintain good relationships with local media;
  • Act as backup spokesperson for media queries and interviews;
  • Deliver strategic brand positioning and messaging architecture, to ensure it remains relevance with target audiences over time;
  • Maintain emergency communication plans and ensure crisis readiness;
  • Safeguard FlySafair's brand integrity, ensuring consistency in identity, messaging and customer experience across all touchpoints;
  • Manage marketing budgets effectively, allocating resources to maximise ROI;
  • Track and report on budget utilisation, resource allocation, and progress against business objectives;
  • Prepare presentations and reports as required to translate marketing data into actionable insights for leadership decision-making;
  • Manage external agencies (creative, media, PR), including briefing, performance evaluation, and budget negotiation;
  • Build and nurture strategic partnerships and sponsorships to strengthen brand visibility and expand audience reach;
  • Collaborate with internal departments (Business Development, Customer Service, Operations, and IT) to align marketing with overall business goals;
  • Provide clear direction, support, and development to direct reports;
  • Oversee team outputs and track performance to ensure delivery of objectives;
  • Foster a high-performing, collaborative, and innovative team culture;
  • Handle sensitive and confidential matters with professionalism, discretion, and sound judgment.
  • Grade 12 or Equivalent (Essential);
  • Degree in Marketing/ Business/ Communications or similar (Essential);
  • 10 years of Marketing experience in a mid-size organisation, of which, at least 3 years must have been in a Managerial role (Essential);
  • Flexibility to work outside of standard hours (occasionally).
Personal Attributes:
  • Professional;
  • Integrity;
  • Creative;
  • Results driven;
  • Immaculate time keeping;
  • Flexible and adaptable;
  • Reliable and dependable;
  • Discreet, able to maintain confidentiality;
  • Persuasive and influential;
  • Proactive;
  • Ethical, tactful and accountable;
  • Process- and results-driven;
  • Self-motivated.
Application guideline:
  • Email applications will not be accepted;
  • Preference will be given to members of under-represented designated groups;
  • Should no feedback be provided within two (2) weeks from the closing date, please consider your application as unsuccessful.
FlySafair reserves the right:
  • Not to proceed with this vacancy;
  • To appoint the selected candidates based on its operational requirements.
Closing Date: 15 October 2025

Skills Required

PR
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Job Detail

  • Job Id
    JD1550379
  • Industry
    Not mentioned
  • Total Positions
    1
  • Job Type:
    Full Time
  • Salary:
    Not mentioned
  • Employment Status
    Permanent
  • Job Location
    Johannesburg, Gauteng, South Africa
  • Education
    Not mentioned