Job Description

Qualifications Required:

• Bcom Marketing, Communications or similar

Skills and experience required:

• Experience in a retail brand would be advantageous
• Minimum 5 years experience as a Marketing Manager
• An active lifestyle is a huge advantage as this is an active-wear apparel company
• Digital marketing experience with Meta Business Suite is non negotiable
• An understanding of the latest trends and their role within a commercial environment.

Job description:

• Report to the Operations Manager
• Manage a Graphic Designer and Customer Relations Manager
• The Marketing Manager will manage developing company brand strategy and marketing plans for the brand

• Marketing functions including branding, communication channels, product development, online and offline promotions, and market research.
• New store marketing
• Ensure that all marketing elements/attributes for all new stores are tracked and master sheets are maintained.
• Ensure all new stores marketing is correct and on brand.
• Developing and managing advertising campaigns
• Evaluating the effectiveness of campaigns and ROI
• Manage the marketing budget
• Conducting market research and reports for management
• Conducting promotional activities
• Brainstorming new marketing initiatives
• Building brand awareness and positioning
• Communicating the marketing plan with management team
• Develop pricing strategies
• Monitoring marketing and sales success
• Overseeing marketing campaigns
• Analyze trends and adapt marketing strategies to keep up with the market trends
• Assist with product development
• Develop monthly promotion and seasonal sale ideas to increase sales revenue & create brand awareness and roll out on time and within budget.
• Maintenance of in-store music database and licencing, negotiation and site list for supplier.
• Manage online / digital social media, marketing and website
• Direct the Digital Marketing strategy for the brand in ensuring the web/ecommerce site is always up to date with the correct products, descriptions, prices etc.
• Ensuring products are added timeously to online catalouges.
• Direct the Graphic Designer in regards to artwork and content, oversee and approve social media plans and advertising.
• Create and manage distribution of electronic newsletter
• Reporting on click-through rate and ecommerce revenue and ROI
• Integration with lead submission actions
• Integration with CRM communication actions

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