Job Description

Key Responsibilities:

Strategically plan the marketing calendar to align with global and 3PB campaigns while supporting key local trade and consumer moments. Act as the key link with buying and retail operations to ensure activations (tactical and NSO) drive store footfall and meet business targets. Manage the rollout of global brand campaigns and 3PB initiatives across retail stores, online platforms, and social media (including influencer partnerships). Lead and develop the marketing and e-commerce team, setting KPIs and monitoring performance through regular reviews. Ensure consistency with global brand messaging and approve localised creative content in collaboration with JD Global Franchise Marketing team. Oversee third-party brand activity (adidas, Nike, NB, etc.), secure campaign budgets, and ensure financial contribution targets are met. Develop and implement processes to measure campaign success, focusing on ROI and integrating learnings into future planning. Allocate and track budgets, ensuring alignment with JD commercial goals and objectives. Collaborate with JD Global Franchise Marketing and TFG Franchise Manager on budget creation, forecasting, and management. Build and maintain strong relationships with third-party suppliers and local agencies. Conduct market research and analyse data to inform marketing strategies. Champion team development and foster a collaborative environment. Manage CRM processes effectively.

Qualification & Experience:

Minimum 5 years marketing management experience Proven experience in a senior marketing role executing integrated campaigns across retail, online, social, and ATL channels. Strong organizational, project management and analytical skills with attention to detail. Ability to influence and gain commitment across departments and stakeholders. Budget management and cost analysis expertise. Technical knowledge of marketing tools and theory with practical application

Skills:

Excellent verbal and written communication skills. Awareness of influencer marketing trends. Entrepreneurial, commercial, and analytical mindset. Ability to thrive in a fast-paced, collaborative environment. Strong presentation skills adaptable to different audiences. Proficiency in Excel and Google Slides. Demonstrated leadership and team development experience.

Behaviours:

Builds Effective Teams - forms, develops and leads a group of individuals toward the achievement of a common team objective Business Insight - applies market and business insights in order to drive organisational objectives Communicates Effectively - conveys information and communicates ideas in a clear, concise and impactful manner Cultivates Innovation - creates an environment that fosters and nurtures a culture of creativity which drives success Financial Acumen - understands and applies financial concepts and principles to make informed financial decisions Manages Complexity - interprets and simplifies complex and contradictory information when resolving organisational problems Organizational savvy - understands and navigates dynamics created by processes, systems, and people Strategic Mindset - thinks and plans strategically, focusing on the long-term goals and objectives of the organisation

Preference will be given, but not limited to candidates from designated groups in terms of the Employment Equity Act.