Job Description

Award winning agri-tech company seeks Marketing Manager / Head of Marketing to join our growth trajectory from a start-up to a scale-up enterprise. This role would suit someone who can drive market growth and firm profits with innovative marketing strategies. Role Description This is a full time remote position. The Marketing Manager/Head of Marketing will be responsible for overseeing and executing all aspects of the company's marketing strategy, including creating and implementing campaigns, collaborating with cross-functional teams, managing budgets, and analysing results. The Marketing Manager/Head of Marketing will be a key member of the leadership team and will work closely with the COO and CEO to develop and execute brand strategy. Responsibilities

• Evaluating and optimising marketing and pricing strategies
• Generating new business leads
• Increasing brand awareness and market share
• Coordinating marketing strategies with the sales department
• Developing and managing the marketing department's budget
• Overseeing branding, advertising, and promotional campaigns
• Managing the marketing team
• Preparing marketing reports to senior management
• Promoting our brand at trade shows and major industry-related events
• Keeping informed of marketing strategies and trends
• Producing marketing material
• Organising and attending events
• Creating consistent, meaningful content on all social media platforms, improving customer engagement
• Using analytical tools such as Google Analytics, Meta, Hootsuite Pro and Facebook Insights
• Managing a high volume of daily social media posts
• Suggesting recommendations to adjust the social media marketing strategy for optimal results
• Performing other duties when needed

Requirements

• Bachelorxe2x80x99s degree in Marketing or a related field
• 4+ years of experience in marketing, with at least 2 years in a management role
• Demonstrated success overseeing and executing marketing campaigns, with experience in digital, social, and traditional media
• Strong analytical skills and ability to measure ROI on marketing efforts
• Excellent communication skills, both written and verbal, with experience presenting to executive teams
• Fluent in English and Afrikaans (due to client base)
• Experience in the agriculture or tech industry is a plus
• Experience in a startup or scaling environment is a plus

Job Types: Full-time, Permanent Experience:

• Marketing: 4 years (Preferred)

Language:

• Afrikaans (Required)
• English (Required)